THE CURRENT DISTRIBUTION CHANNEL AND DEALER SATISFACTION WITH RESPECT TO ELECTRICAL FANS IN KOLKATA UNDER USHA INTERNATIONAL LIMITED by Sayak Nath Submitted in fulfilment for the award of the degree of International Business Management Institut d’ Administration des Enterprises Greater Noida Campus‚ India University of Poitiers‚ France 1|P age DECLARATION I hereby declare that the project report titled ― “A STUDY ON THE CURRENT DISTRIBUTION CHANNEL AND DEALER SATISFACTION
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Issue In this assignment‚ we are asked to compute the WACC of Marriott Corporation and each of the company’s three divisions. Our approach is outlined in the next section. We made a series of assumptions regarding either the available data or the missing information. This has been explained below‚ in a separate section. Approach We applied the following formulae to calculate the WACC: Our assumptions are explained in the next section. The table below presents the approach for calculations
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Why do we buy the television we watch‚ the cars we drive‚ the food we eat‚ the clothes we wear and even the toothpaste we use? We buy them as a result of promotion Promotion is a form of persuasive communication‚ or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization. To achieve desired sales results‚ entrepreneurs must consider
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the two terms “fashion icon” & “fashion leader” in the past decade while these two new words appear frequently in the fashion world today. However‚ it seems that these have their own significance and concept in two different cultural perspectives. The propose of this research is to answer the question what does the “fashion icon” & “fashion leader” mean respectively in U.K. and China and what causes the difference understanding of it‚ which may influence the development of the fashion world in the
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Case Report | Creating Sustainable Competitive AdvantageWall Mart | | | 1. Background 2.1. Retail Discount Merchandise (wide variety) National Market B2C Retail Discount Merchandise (wide variety) National Market B2C Market Discount Merchandise (wide variety) National Market B2C Discount Merchandise (wide variety) National Market B2C Merchandise (wide variety) National Market B2C Merchandise (wide variety)
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CHANNEL STRUCTURE AND STRATEGIC CHOICE IN DISTRIBUTION CHANNELS This article mainly talks about the importance of marketing channel of marketing channel strategy decisions‚ they are highlighted by: 1) term consequences and 2) the constraints andopportunities that they represent..The present paper incorporates strategic management theory into marketingchannels literatures to examine the impact of different channel structures onthe choice of a generic channels strategy. Specifically‚ the contingent
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PRELIMINARY EXAM IN CHANNEL MANAGEMENT CHANNEL MANAGEMENT HISTORY OF PROCTER & GAMBLE: Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States. Its products include pet foods‚ cleaning agents‚ and personal care products. Prior to the sale of Pringles to the Kellogg Company‚ its product line included foods and beverages.[2] In 2012‚ P&G recorded $83.68 billion in
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1. Having in regard all the information that is given in the Case Study‚ what is‚ in your opinion‚ the best Investor/Partner choice for NatuRi Corporation? Is it the Angel Investor‚ the Strategic Investor‚ Waltham Partners or Westlake Partners? Please justify your answers. We are going to discuss each investor separately before coming to our conclusion. 1. The Angel Investor An angel investor bears extremely high risk and is usually subject to dilution from future investment rounds. Therefore
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Executive summary The Ford Ka cannot be marketed to a specific demographic segment‚ as defined by traditional variables such as income‚ age‚ or marital status. Willingness to purchase the Ka was for the most part not dependent on membership in these traditional segments. Alternatively‚ we propose Ford develop a campaign toward a certain segment defined by attitudinal and psychographic variables. We plan to target this segment with tailored advertising campaigns addressing their unique worldview‚
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Like all else‚ individuals have different views and opinions regarding which poetry is the best. For one individual‚ it may be Edgar Allan Poe’s “The Raven‚” while for another it may be Thomas Hardy’s “Channel Firing.” In my personal opinion‚ William Blake’s poem‚ “The Tyger” is one of the world’s greatest poems because of the poet’s use of the various literary and sound devices including: alliteration‚ consonance‚ assonance and repetition‚ among others‚ and also because of the poet’s use of questions
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