CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
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Research & Methods Concerning Potassium Channels in the Cardiovascular System Response to Diabetes Mellitus and Hypertension ABSTRACT Research concerning the functional role of potassium ions in the cardiovascular system with respect to hypertension and diabetes mellitus has boomed in the past decade. Through a series of experiments‚ data has been gathered which shows the diverse response of K+ channels in the cardiovascular system when exposed to these diseases. In elevated glucose
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distribution channel is the specific chain of businesses or intermediaries through which products or services flow till these arrive the end customer. This encompasses wholesalers‚ retailers‚ distributors or the internet or web-based. Channels can be classified into direct and indirect channels. A direct channel enables the customer to purchase the products from the manufacturer‚ and an indirect channel enables the customer to purchase the items from wholesaler or retailer. A distribution channel is a
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in a comparatively slower growth industry environment‚ Ohmeda has to aggressively gain market share for its high-tech products over the next 5 years; some of which have recently not been successful in their market launches. Ohmeda must shift its channel strategy to a primarily specialized‚ direct sales force that can effectively communicate the value of its high tech products to the industry’s opinion leaders. The current approach of selling to only the end users of equipment and hospital administrative
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Sales Order Capture Channels A multi-channel retailer would usually have orders being captured on a number of unique order capture channels. Some of these are discussed here. Web sites - Orders may be placed by customers on the organization’s website‚ after browsing through the online product catalog. The customer adds items and quantities to the shopping cart‚ and then checks out the items in the cart after providing the payment information. Payment authorization is also done at this point.
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Emergence of kannada news channels- Though India emerged as a sovereign‚ democratic republic in 1950. The electronic media gained freedom from total government control only in 1997‚ when prasar bharati-the broad casting corporation of India was established as a public service broadcaster. The proliferation of private TV news channels and the use of satellites to reach audience have made a big difference in the way TV news is cast and presented. It became as a part of India’s media growth
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general interest terrestrial television channel in India. It is the flagship channel of Doordarshan‚ the Indian public service broadcasting corporation‚ and the most widely available terrestrial television channel in India After years of falling revenues‚ in 1999-2000 Doordarshan (DD)1 had a revenue growth at 50%. In 1999-2000‚ DD earned revenues of Rs 6.1mn compared to Rs 3.99 mn in 1998-99. DD showed signs of revival with the launch of DD World (a channel for NRIs) and had relative success with
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Factors of Channel Intensity Decisions There are eight factors for channel intensity decisions and the first is channel competition to prevent complacency in this a manufacturer has to place its brand or product in different stores. This helps the business to expand its profits‚ and keeps them in competition with other brands. The book tells us how weaker brands may do this by contracting with large retailers such as Wal-Mart in order for their product to be show cased; but this may not always be
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Simulation Review Essay Macy Skalski HCS/405 Health Care Financial Accounting University of Phoenix- AXIA Instructor Sherida Douglass November 19‚ 2012 Simulation Review Essay The Elijah Heart Center is facing the financial distress common in specialized health care organizations. This is the combination of the need for improved technology‚ a reduced income‚ and the demand for expansion. Without the needed technology and expansion‚ there is little that the hospital can do to improve the
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Healthcare Utilization HCS 235 Health care reform is a not only an ongoing topic of debate statewide‚ but nationwide as well. Health care reform is a popular topic right now all over the United States. This paper will discuss the various ways that health care reform measures have expanded or inhibited access to care as well as how these changes effect the utilization of healthcare. Also covered will be universal health care‚ a discussion of what this consists of and how current care identifies
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