THE MARKETING AUDIT PROCESS How is a marketing Audit conducted? We recommend that the following simple three-step procedure be followed when carrying out a marketing audit. 1. Setting the Objectives and Scope The first step calls for a meeting between the student (the auditor) and a company officer(s) to explore the nature of the marketing operations and the potential value of the marketing audit. If the company officer is convinced of the potential benefits of the marketing audit‚ he and the
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CHAPTER 6 Audit Evidence |Learning Check | 6-1. a. Audit evidence is all the information used by the auditor in arriving at the conclusion on which the audit opinion is based. Audit evidence includes (1) the accounting records underlying the financial statements and (2) other information that corroborates the accounting records and supports the auditor’s logical reasoning about fair presentation in the financial statements. b. Any information that is obtained
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Marianne Ojo. (2009)‚ Oxford Brookes University. The overall purpose of this article is to be highlighted is why the external auditor is such an important tool in corporate governance. Corporate governance is the system of rules‚ practices and processes by which a company is directed and controlled. It is basically needed to balance the interest of the stakeholders in a company. Meanwhile‚ the external auditor is needed to make sure that the company follow the GAAP‚ checking the accounting record
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operational performance and other Omantel ’s important activities that took place in the year 2011 beside some information about the strong competition in the telecommunications sector ’s environment‚ which affects Omantel competitiveness position. Using different analytical tools the report demonstrates the micro environment and the macro environment in order to determine the opportunities available to the company‚ the challenges it faces and the possible future risks. Finally‚ after evaluating all
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Marketing Audit Report ____________________________________________________________ ____________ Cover Page ____________________________________________________________ ____________ Ashwin S. 1 Marketing Audit Report ____________________________________________________________ ____________ Executive Summary Because many surprises occur during the implementation of marketing plans‚ the marketing department must practice constant marketing control. Marketing control involves
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primary care physicians. A marketing audit of Schering Plough will be conducted to analyze the marketing strategy of the company. The marketing audit will provide information on the external environment‚ internal structure of the company‚ assess the company ’s marketing program‚ performance‚ how the company ’s business objectives translated into successful marketing plans and provide recommendations for future consideration. The following parts of the marketing audit will be discussed. Executive Summary
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Audit Risk Analysis Project – Bebe‚ Inc. Liberty University ACC 622 Advanced Auditing Due May 7‚ 2010 Table of Contents Memorandum ...................................................................................................................3 History ............................................................................................................................. 4 Product Offering ........................................................................................
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the efficient execution of the strategy at various stages First you have to decide how you are going to tackle the audit. That’s the big picture. It could be that you decide there are no good internal controls. Your strategy would then be to not do any TOCs and concentrate on substantive procedures. Having decided that then you have to plan how you will use substantive procedures to get sufficient appropriate audit evidence. If your strategy is not to do any tests of control‚ then the detailed plan
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need to look at much to know whether the financial statements are correct or not. B. Auditors must balance the cost of the audit with the need for precision. C. Auditors must limit their exposure to their client to maintain independence. D. The auditor’s relationship with the client is generally adversarial‚ so the auditor will not have access to all of the financial information of the company. 3. The basic purpose of a financial statement audit is to A. Detect fraud. B. Examine individual
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LECTURES 2-3 CORPORATE CARBON AUDIT Agenda Carbon Footprint Concepts Why and What Carbon Measurement Standards and Procedures Emission Scopes and Conversion Factors Assignment 1 Agenda Carbon Footprint Concepts Why and What Carbon Measurement Standards and Procedures Emission Scopes and Conversion Factors Assignment 2 Carbon footprint is a “measure of the impact human Carbon Footprint activities have on the environment in terms of the amount of green house
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