Environmental factors can play a major part in a company’s marketing plan. Environmental factors can include social‚ ecological‚ political‚ cultural‚ technological‚ and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo’s marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors having to be considered in each area of the world. A company
Premium Marketing Environment Environmentalism
An environmental scanning process consists of an organization gathering information about the industry in which it operates‚ including information about the economy‚ government‚ laws and demographic factors such as population size‚ distribution and other factors. The organization should focus on its competitors. The company should examine the research for trends‚ opportunities and threats that might impact its business. An internal scan of the organization is needed to examine the organizations strengths
Premium Microsoft Strategic management Operating system
and Kotler 2003‚ p.149). In this report‚ use PEST to analyze macro-environment forces how to impact on PepsiCo in China. As we know‚ the PepsiCo was the first U.S. company to distribute its products in China after China implement reform and opening up policy in 1979. Through many years business operation in China‚ the company fully understands their development worldwide must adapt China’s macro-environmental various forces and must put into practice their localization strategy “Think local‚ Act local”
Premium Management Organization Strategic management
INDUSTRY ANALYSIS PAPER POINTERS ENVIRONMENTAL SCANNING and INDUSTRY ANALYSIS 1 Objectives of the Paper § To diagnose the complexity of the external environment § To examine the Opportunities and Threats in the: • Societal Environment – general environment • Task Environment – groups directly affected by and who directly affect a firm § To identify environmental shifts and analyze their impacts on the industry 7/12/11 Conrado T. Montemayor‚ PhD Consuelo B. Estepa
Premium Competitor analysis Competition Environment
Environmental Ethics “Environmental ethics is the discipline in philosophy that studies the moral relationship of human beings to‚ and also the value and moral status of‚ the environment and its nonhuman contents” (Brennan‚ 1). We as human beings depend on our surrounding environments in order thrive‚ and so it is necessary to make choices on how to keep our environment healthy. With the advancement of technology and the global economy‚ our lifestyles have shifted from a purely agricultural
Premium Natural environment Global warming Tropical rainforest
Environmental Disasters For the purpose of this article an environmental disaster is defined as a specific event caused by human activity that results in a seriously negative effect on the environment. Sometimes a natural disaster can become an environmental disaster‚ but that is a topic to be discussed elsewhere. In most cases environmental disasters are caused by human error‚ accident‚ lack of foresight‚ corner cutting during industrial processes‚ greed‚ or by simple incompetence. In other
Premium Natural disaster Agriculture Chernobyl disaster
Social Impact Assesment of Hatirjheel Begunbari Canal Project .Origin of the Task This report is the outcome of a research work to fulfill the Course requirement. As stated by the honorable course instructor Niaz Ahmed Khan‚ I am assigned to prepare a Social Impact Assessment Report on “Hatirjheel-Begunbari Canal Project” under the Project Management course. .Background Economic development projects brought innumerable benefits but also had unintended detrimental effects on people
Premium Water pollution Water Road
1. INTRODUCTION Environmental Pollution is the most important threat to the human race on this planet today. Environment consists of earth‚ air‚ water‚ flora and fauna. It means adding impurity which threatens the life of flora and fauna to the environment. These impurities are mainly created by man-made activities. The impurity can be air‚ water‚ land any sort of thermal radiation‚ etc. As we moving towards globalization there is rapid increase in industrialization and technological growth which
Free Pollution Water
to study chemistry and it since secondary school until I take the environmental science in college this is due to there a lot of chemical name need to remember. However‚ I change my mind when I having class to environmental science‚ I found that it actually quite interesting and almost all the information of this subject are link to our living life. After I have taken this subject I do understand or contribute to the environmental compared with previously. Besides‚ everyone should think before they
Premium Ozone depletion Greenhouse gas Ozone
Reflective :1 Environmental degradation Any type of activities which alters the systems of the environment and he disturbances caused to air‚water‚soil and the eco systems is known as environmental degradation. Its under the top ten threats in the united nations panel. Because of environmental degradation illness and premature deaths occur in large numbers. A report says that human health is deteriorating in the past decades. If improvements
Premium Management United States Marketing