The Research Problem Sources of Research Problems 1. Personal interest and observation 2. Pressing problem needing a solution 3. Other’s investigator’s theories and research 4. Literature in one’s field of specialization 5. Completed researches 6. Suggestions from colleagues and teachers Ways of Stating the Research Problem 1. Declarative or Descriptive Form- is used when stating the main problem of the study. 2. Question Form- is used when stating the sub-problems or
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RESEARCH PROBLEM: A problem is (1) any significant‚ perplexing and challenging situation‚ real or artificial‚ the solution of which requires reflective thinking; (2) a perplexing situation after it has been translated into a question or series of questions that help determine the direction of subsequent inquiry. ELEMENTS OF A RESEARCH PROBLEM The term research problem implies that an investigation‚ inquiry or study is to be conducted‚ or that the problem is ready for investigation
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MARKET SEGMENTATION BY- SUNIT KUMAR MISHRA • CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are heterogeneous. Market represent a group of customer having common characteristics but two customer are never common in their nature‚ habits‚ hobbies income and purchasing techniques. • According to Philip kotler ‚ “ Market segmentation is sub-dividing a market into distinct and homogeneous subgroups of customers
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promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put a product that is either to expensive
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WHAT IS A RESEARCH PROBLEM? A research problem is the situation that causes the researcher to feel apprehensive‚ confused and ill at ease. It is the demarcation of a problem area within a certain context involving the WHO or WHAT‚ the WHERE‚ the WHEN and the WHY of the problem situation. There are many problem situations that may give rise to research. Three sources usually contribute to problem identification. Own experience or the experience of others may be a source of problem supply. A
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RESEARCH PROBLEM: A problem is (1) any significant‚ perplexing and challenging situation‚ real or artificial‚ the solution of which requires reflective thinking; (2) a perplexing situation after it has been translated into a question or series of questions that help determine the direction of subsequent inquiry. ELEMENTS OF A RESEARCH PROBLEM The term research problem implies that an investigation‚ inquiry or study is to be conducted‚ or that the problem is ready for investigation‚ inquiry
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Research Problem Example – Learn How to Formulate Effective Problems Statements through Examples How can you compose a research question that will earn you an outstanding grade? Let’s have a look at an example! But before we take a look at a research problem example‚ let’s have a look at how we can compose a good research question: A good research problem must have the following components: * It should answer the 5 WH questions of the research. i.e.‚ what‚ who‚ where‚ why and when * It should
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Product Differentiation and Market Segmentation as Alternative Marketing Strategies Author(s): Wendell R. Smith Source: Journal of Marketing‚ Vol. 21‚ No. 1 (Jul.‚ 1956)‚ pp. 3-8 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1247695 . Accessed: 24/04/2013 13:20 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service
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Market segmentation Introduction Market segmentation is a marketing strategy that is one of steps goes into defining the selection of consumers who have common need and will assist consumers with products that satisfy their individual sets of needs and buying practices. The purpose of market segmentation is to guide the consumer purchases‚ businesses are offering through marketing and sales program to maintain sales and growth of the business to survive from competitive market industry. In order
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6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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