INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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Head & Shoulders Abstract Recently‚ P&G‚ especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event‚ P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation‚ by doing some maketing analysis of Head & Shoulders‚ I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G‚ NYSE: PG) is an American multinational
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1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing
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Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness‚ relieving of irritation‚ control of oil and maintenance of silky hair. Head & Shoulders was recommended by 82% of its members of
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Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA The company was established by William Procter and James Gamble on October 31‚ 1837. P&G established its India subsidiary “P&G India” in 1964 serving over 650 million customers in India Currently P&G India is present in the following market segments:- Beauty and Grooming Healthcare Baby care & Family Home care Fabric care
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Company Description – P&G Proctor & Gamble is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA. Its products are foods‚ beverages‚ clearing agents and personal care products. The company was established by William Procter and James Gamble on October 31‚ 1837. * Proctor & Gamble increased its sales gradually but it got a real breakthrough during the American Civil War when it got the contract to supply the Union Army with soap and candle. It marketed a new soap named
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Advertising Strategy Module Code: MHN509383-A Module Handbook 2014/2015 Module Leader:Dr Shirley RateModule Tutor: Jenny Flinn Tel: 0141 331 8230Tel: 0141 331 3061 E-mail: shirley.rate@gcal.ac.ukE-mail: jenny.flinn@gcu.ac.uk Contents TOC \o "1-3" \h \z \u Aims PAGEREF _Toc399837361 \h 2Learning Outcomes PAGEREF _Toc399837362 \h 2Module Delivery PAGEREF _Toc399837363 \h 3Student Input PAGEREF _Toc399837364 \h 3Assessment PAGEREF _Toc399837365 \h 4Coursework (40%) PAGEREF _Toc399837366 \h
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Advertising Strategies Advertising is used as a means to attract the buyer to follow a brand. There are many different advertising techniques that can be used depending on the demographics of the target market. As a 14-year-old‚ marketers have to understand what people my age like when it comes to advertising. For an advertisement to be effective for my age group‚ it needs to appeal to the audience. There are three main types of advertising used for people my own age‚ and they are celebrity power
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INTRODUCTION Consumer product are basically goods that are bought for personal or household use‚ as distinguished from capital goods or producer’s goods‚ which are used to produce other goods. The general economic meaning of consumer goods encompasses consumer services. Thus the market basket on which the Consumer Price Index is based includes clothing‚ food‚ and other goods as well as utilities‚ entertainment‚ and other services. Whilst b2b is business-to-business product. Business to Business
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1. Question : The tremendous growth in advertising and promotion throughout the world is due to: Student Answer: a redefining of the term marketing the growth of the U.S. and global economies the lack of print and broadcast media in many nations the tremendous growth in the number of advertising agencies worldwide 2. Question : One of the major tools of direct marketing is ______ advertising‚ whereby a product is promoted through an ad that encourages
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