criteria‚ the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the
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International Journal of Marketing Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them
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CADBURYS PROMOTIONAL SRATEGIES Cadbury India Limited (CIL)‚ a part of the Cadbury Schweppes Group‚ is India’s leading confectionary manufacturer. Cadbury’s Dairy Milk‚ 5 Star‚ Éclairs‚ Perk and Gems are the largest selling brands in their segments. CIL is estimated to have a 65 percent share of the Indian chocolate market. The Indian chocolate market is estimated to be worth Rs. 3.2 billion‚ with an annual growth rate of 10 percent. Per Capita Consumption levels are very low in India‚ as compared
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Questionnaire Name : Age : 18-30 ο 30-40 ο Above 40 ο Profession : Income : 3000-5000 ο 5000-7500 ο 7500-10000 ο 10000-15000 ο Above 15000 ο 1. Have you heard about the brand Grasim/Grasim Suiting? Yes ο No ο 2. Have you ever seen the Advertisement of Grasim ? Yes ο No ο 3. Where did you saw the Advertisement On T.V. ο In Magazine ο Hoarding ο Others ο 4. Does it provides the sufficient information about the product you needed ? Yes ο No ο Partially ο 5. Can you recall the content
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Frank Chen Mr.D/ Ms.F Period 4 05/09/2013 Every men needs food to survive‚ as the world develop‚ people are getting the idea that food is not only for living‚ it also can be a very enjoyment thing to do. Only cooked food can not satisfy people anymore. People are trying to get happiness out of food. This is the reason why chef becoming a more important job. Back in days‚ chef is a low level job‚ no one will be pride to be a chef‚ but not anymore. More people are going to this
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Environmental Management………………………………………………..8 2.5 SWOT Analysis…………………………………………………………….9 Task 3…………………………………………………………………………..11 3.1 Traditional and extended marketing mix…………………………………..11 3.2 Prospect and Concept of marketing………………………………………..12 Task 4……………………………………………………………………..……14 4.1 The Extended Marketing mix(7Ps)………………………………………...14 4.2 Tesco Pestle Analysis……………………………………………………...16 References…………………………………………………………17 Task 1 1.1 Introduction:
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Taco Head and Mr. Entwhistle Both the short stories “Taco Head” and “Mr. Entwhistle” convey an important message; [sometimes it’s necessary to overlook wrongdoings and remain calm‚ even if it’s difficult.] Both protagonists Kate and Sofia are placed n sticky situations when they are verbally abused (Kate by the substitute teacher‚ Mr. Entwhistle‚ and Sofia by her own classmates). Both girls take the highroad and choose peace over violence when faced with the verbal assault. As a result‚ their battles
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Facility Description For this assignment‚ I conducted much research on the Head Start Program. I visited the West End Gardens Head Start facility. There‚ I conducted an interview of three employees‚ where I sought to gain a better understanding of the overall nature of the Head Start program. This Head Start facility is located at 534 West 4th street in Plainfield‚ New Jersey. The neighborhood is very urban‚ where as‚ there were many people out and about walking on the streets. Its atmosphere is
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The Effects of Head Movement and Pinnae Distortion on Sound Localisation Abstract: Human’s ability to locate sounds on their midline can be effected by the distortion of the pinnae‚ as well as the restriction of head movement. The study investigated the effects of head moment and pinnae distortion on sound localisation through the presentation of a sound stimulus along three points of the participants midline‚ in front‚ above or behind the participants head. The study was carried out under four
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(A) Hydrophilic Head- This head is attracted to water‚ so it faces outward to protect the cell from water. We used red “puff balls” because they resemble the hydrophilic head through the shape. (B) Hydrophobic Tail- These tails are like to stay away from water‚ so they face inward. We used green pipe cleaners because they resemble hydrophobic tail by the way they can bend and be easily shaped. (C) Ion Channel- Ions channels transport polar atoms like‚ Na+‚ K+‚ Ca++‚ and Cl-‚ in and out of the cell
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