strategising as favourable positioning in the market over competitors has the potential to influence sales and revenue. Beats Electronics has achieved success in the early stages of the company’s start up‚ beginning with the release of high-end headphones‚ known as Beats by Dr. Dre. One of the major marketing concept implemented by Beats Electronics is the positioning of the company’s products. This essay will outline the concept of positioning deployed by Beats Electronics in terms of the company
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Beats by Dre headphones has become a status thing in the recent times among young adults and artistes. The headphone is widely known to produce quality sound and costs a little high. Bearing in mind the target audience for this product‚ the use of Colin Kaepernick‚ a football player for its commercial lends credibility to the product and reaches out to the appropriate audience. The advert appeals to pathos‚ ethos‚ and logos by drawing on the sober emotions of the athlete‚ the athlete’s credibility
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finance‚ research and development‚ purchasing‚ operations‚ and accounting. Beats suppliers is the business partner who provide their system with materials‚ including cable‚ packaging and machinery‚ as well as the goods. The supplier of beats headphone is Monster Cable‚ where they started their partnership in 2006 when Beats entered strategic partnership with them. Luke Wood‚ the president and chief operating officer of California-based Beats said: "Monster did the original design manufacturer
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to explain how Beats by Dr.Dre and HTC use both AIDA and the promotional mix to sell their products. Beats by Dr.Dre The beats by Dr. Dre headphones are a perfect example of how an expensive high quality product can sell successfully to a market who are predominantly struggling financially by using the promotional mix. The Beats studio headphones began by reaching their audience through many advertisements from 2008 to now. Their advertisements are issued over TV and through the internet on
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down into four P’s; these four P’s are product‚ place‚ promotion and price. The four P’s is something a business should think about before doing anything. (Blick‚ D. 2011) 3.0 History: Beats by Dre (Appendix A) is a successful brand of premium headphones. It was founded in 2008 by Andre Romelle Young who is known as Dr. Dre. Beats by Dre has a number of owners who have a share in the brand‚ Jimmy Lovine‚ Universal Music Group and HTC Corporation all have shares of the brand. Furthermore HTC owns
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Logitech Wireless Gaming Headset G930 with 7.1 Surround Sound‚ Wireless Headphones with Microphone If you are looking for a wireless gaming headset that would not break the bank‚ look no further than the Logitech Wireless Gaming Headset G930 with 7.1 Surround Sound. This model is compatible to use with various Windows software and has a lag-free advanced wireless system. Technical Specifications Similar to most Logitech headphones‚ the headband and microphone on this unit is adjustable and it also
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Reduction Headphones What is the product? – Headphones Advertisement Appeal – Adults and teenagers (male and female) Intended Audience – Adults and teenagers (male and female) How do you know? – Mainly adults and teenagers would be interested in such a high quality pair of headphones. This ad wouldn’t really appeal to children as the idea of the man paddling into the large waterfall would seem scary to many young kids. Also‚ kids wouldn’t really need a pair of these headphones and we don’t
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Jimmy Lovine‚ former chairman of Interscope-Geffen-A&M Records. The company headquarters in Santa Monica‚ California and has about 150 employees. Their products range from high quality headphones to HD stereo systems and their digital music service “MOG”. Their first product‚ Beats by Dr. Dre Studio Headphones‚ came out in 2008. Until the end of 2012 their products will be manufactured by Monster Cable. Beats has partnerships with HP‚ HTC Mobile‚ and the Chrysler Group. According to Dr. Dre‚ the
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knew why they stopped us‚ because my friend and I had an expensive headphones on our neck and they were looking at our headphones. One of the guy said “Why did you take my brother’s headphones?” then I said “ I don’t know what you are talking about and I don’t even know your brother‚ these are our headphones.” then he was quite for a second and his other friend pulled out his knife and said “ Look! If you don’t give us your headphones now otherwise it’s going to be bad for you”. After he showed his
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player easier since there are no intrusive ear buds with cords that can get in the way of your arm movements. The best feature is the bone conduction technology‚ since it allows you to enjoy music while swimming without the need for earbuds or headphones. This can also be a safety feature since you can still hear what is going on in your environment. Pros: • The bone conduction technology provides clear audio while swimming in the water without the need for earbuds‚ using two side speakers. •
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