2010:129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:129 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/129--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleå University
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lovin’it” campaign is the main marketing strategy that McDonald’s used to connect with customers. The first worldwide campaign for McDonald’s‚ it is “i’m lovin’it” campaign and it is McDonald’s first time that a single set of commercials used concurrently around the world. McDonald’s put the “i’m lovin’it” theme into all their advertising‚ promotions‚ public relations‚ restaurant merchandising and overall brand communications initiatives. (McDonald’s Corporation‚ 2003) The key of this campaign are five
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Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers
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Winter is the coldest season of the year and also means higher energy and heating bills. It is vital that we retain heat inside our homes and keep cold air out. Eliminating waste or cutting back unnecessary energy use is an easy way to keep your hard earned money in your pocket. Waste elimination is a proven approach to increasing efficiency. By identifying and eliminating possible sources of wasted energy‚ you can save energy and save your money on utility bills. Ways to save energy during
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Joe Brunner Instructor Belmihoub English 120 1/29/14 Characteristics of the Action Genre Abstract With the gaining popularity of many different types of movie genres‚ Action movies are rising up as well because there are many actors and directors. There are many characteristics that define an action movie and how it should be made. While looking at the movie posters I found some similar features between all three. While looking at the photos I further saw the reasoning behind the similarities. At
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Governor Andrew M. Cuomo came up with an idea to build a non-Indian casino in Niagara Falls‚ but the city isn’t ready for any new changes yet. Community leaders stated that they would allow more gambling halls to interest tourists as they visit Niagara Falls. Cuomo thinks that if the community allows the new casino it’ll be competition for Seneca Niagara Casino and the Seneca’s will own up to what they owe to the state. To have a non-Indian casino is serves to objectives‚ said Mayor Paul A. Dyster
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Hillary Clinton is a Democratic candidate for the office of President of the United States in 2016. Clinton’s run was announced by campaign chairman John Podesta in an email to donors on April 12‚ 2015‚ and followed shortly by an official campaign video entitled "Getting Started”. Clinton served as the secretary of state of the United States of America from January 21‚ 2009‚ to February 1‚ 2013‚ and as a senator from New York from 2001 to 2009. She lost the Democratic presidential primary nomination
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Homework week 4 January 17‚ 2013 Ms. Timley A campaign to encourage safe sex is a great way to open people’s eyes and change people’s attitude toward their health and safety. In my campaign‚ I will use a more peripheral route to induce attitude change. The peripheral route seems the most logical since it can subtlety change people’s thinking toward the way; you are trying to sway their attitude towards to join your cause. Encouraging safe sex is the right thing to do‚ because of the
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This assignment attempts to show the importance of awareness of the security knowledge that will make us more aware about threats like escrow services fraud‚ spams and spoofing. There’s statistics demonstrates the recent trends of these types of threats that people usually face in the Internet. The impacts mostly negative and sometimes there are big losses. The research studies the potential of cyberattacks to increase loss‚ scams and spoofing‚ both locally and worldwide. Social
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The Take a Stand campaign is focused on the 2016 electoral candidates‚ and their views and plans on social security reform. In an effort to promote this message‚ AARP has teamed up with Google-owned YouTube in a multi-million-dollar political advertising campaign. AARP’s ads will air during the primary season with politically-focused videos from sources like CNN‚ The Young Turks‚ and Huffington
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