© 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective 1.1 What is Marketing? 4 © 2012 Principles of Marketing: An Asian Perspective What is Marketing?
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was imprisoned thrice in connection with the Civil Disobedience Movement in 1932‚ 1941 and 1942. In 1937 she was elected to the provincial legislature of the United Provinces and was designated minister of local self government and public health. She played an important role as India’s representative in San Francisco during the first meeting of the UN where she challenged the might of the British. She was the first woman to become the President of the United Nations General Assembly
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1 UNIVERSITY OF MUMBAI’S ALKESH DINESH MODY INSTITUTE FOR FINANCIAL & MANAGEMENT STUDIES 2 NAME OF THE STUDENT AHSAN KHAN AJAY DHUTAWALE ARUN IYER ANAS KHAN VIKAS GUPTA VIVEK KAMBLE ROLL NOS 45 11 28 48 25 39 SYBMS SEM II SIGNATURES Submitted to :- Prof. Anita Boabade Mam 3 Topic : - 4 I would like to express my special thanks of gratitude to my Prof. Anita Bobade Mam as well as our Director who gave us golden opportunity to do this wonderful project on the topic
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Breast cancer affects one in eight women during their lives. Breast cancer kills more women in the United States than any cancer except lung cancer. No one knows why some women get breast cancer‚ but there a number of risk factors. Risks that you cannot change include+++++++etc. Other risks‚ which you can change‚ include being overweight‚ using hormone replacement therapy‚ taking birth control pills‚ drinking alcohol‚ not having children or having your first child after age 35 or having dense
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What is debate?? Debate is a method of interactive and representational argument. The goal of a debate is basically to solve a certain issue or problem Structure Speaker Roles Prime Minister (First Affirmative) • Define the motion • Provide clarity and precision on exactly what the subject of the debate is Set-up your case – elaborate what your side wants (stance) and how you want to go about it Provide an outline of the team’s case Present and develop your arguments Summarize Speaker
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importance of performing monthly self breast examinations. Central Idea: To teach my audience men and women‚ how to perform a proper self breast examination. Introduction: If there was a way to better assist your doctor in diagnosing a problem wouldn’t you want to try. In 2009 40‚00 men and women in the United States died from breast cancer. By performing a monthly self-breast examination you can higher your rates of having a more successful recovery. Self-breast examinations are exams you can
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INVESTMENT •ALTERNATIVES •CLASSIFICATION •APPROACHES DMP-INVESTMENT MGT Investment Vs. Speculation INVESTOR • PLANNING HORIZON • RISK DISPOSITION • RETURN EXPECTATION • BASIS FOR DECISIONS • LEVERAGE LONG MODERATE MODEST FUNDAMENTAL NO DMP-INVESTMENT MGT SPECULATOR SHORT HIGH HIGH TECHNICAL HIGH Investment Alternatives Investm ent A venues N onm arketable Financial A ssets B onds E quity Shares M oney M arket Instrum ents M utual Fund Schem es R eal E state L ife Insurance
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f Rajan [ Ferrari: The Italian Automotive Company] STRATEGIC MANAGEMENT PROJECT Introduction: Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello‚ Italy. Founded by Enzo Ferrari in 1929‚ as Scuderia Ferrari‚ the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history‚ the company has been noted for its continued participation in racing‚ especially in
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PARENT COMPANY Founded:in 1866 in Switzerland by Henri Nestle Industry: food processing It was incorporated as limited company in 1959 It is the world’s largest and leading food nutrition‚health and welness company Area surved :world wide In 2011‚ Nestlé was listed No. 1 in the Fortune Global 500 as the world’s most profitable corporation KEY PEOPLE Chairman: Peter Barbeck-Letmathe CEO: Paul Blucke CFO: Wan Ling Martelo REVENUE Total revenue of Rs 8.2 billion‚with a growth
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competitive advantage By harnessing the information within the organization‚ the company can analyse usage patterns among its customers and identify unique segments within its customer base. It can use this information to offer tailor-made service plans to attract customers and increase satisfaction levels. Improved integration of information will also allow the company to take proactive steps in identifying potentially dissatisfied customers through usage pattern. It can use this information to
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