Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
Premium Brand Brand equity Branding
Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
Premium Brand Brand management Branding
NAME OF THE COMPANY: Goldman Sachs ABOUT THE COMPANY: The Goldman Sachs Group‚ Inc. (NYSE: GS) is an American multinational investment banking firm that engages in global investment banking‚ securities‚ investment management‚ and other financial services primarily with institutional clients. Goldman Sachs was founded in 1869 and is headquartered at 200 West Street in the Lower Manhattan area of New York City. SUBSIDARY COMPANIES LIST: Name | | State or | | | Jurisdiction of | | |
Premium Goldman Sachs Private equity Public company
Q2 2012 Private equity roundup — China Private equity roundup is a quarterly newsletter on trends and perspectives related to private equity activity in China. Contacts: Robert Partridge Greater China Private Equity and Transaction Advisory Services Leader robert.partridge@hk.ey.com Michael Buxton Asia-Pacific Private Equity Leader michael.buxton@hk.ey.com Jeff Bunder Global Private Equity Leader jeffrey.bunder@ey.com Philip Bass Global Private Equity Markets Leader philip.bass@ey.com Peter
Premium Private equity Investment
Praxis Business School Brand Equity Measurement of Cadbury Dairy Milk A report submitted to Prof. S. Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did
Premium Brand Brand management Brand equity
Private Equity Funding in India – Issues and Challenges Swati chauhan Swati.chauhan09@gmail.com Krishna business school kanpur 1. Introduction India is the largest democracy in the world. Its main strength is availability of abundant skilled and cheap manpower. The country has been on growth trajectory in all fields as a planned economy thus becoming a safe and attractive destination for foreign investment. Currently‚ in terms of Purchase Power Parity‚ it is the fourth largest economy
Premium Venture capital Private equity
Private Equity Alert January 2009 Weil News n n n n n n n n The 2009 Edition of Best Lawyers in America named our following partners in the areas of Leveraged Buyouts‚ Private Equity Law or Private Funds Law: Christopher Aidun‚ David Duffell‚ Shukie Grossman‚ David Kreisler‚ Steven Peck‚ Charles Robins‚ Jay Tabor‚ Jeffrey Tabak‚ Doug Warner‚ Glenn West‚ James Westra and Barry Wolf Weil Gotshal advised Lehman Brothers Holdings Inc. in connection with the management buyout of Neuberger
Premium Private equity
Buğra Tunalı (1611433) Homework Assignment-4: Evaluate the Brand Equity of Your case Product (Coca-Cola Company) "DRINK ME (!)" The Coca-Cola Company is the world leading manufacturer‚ distributor and marketer of soft-drink concentrates and syrups. It is operating in more than 200 brands in over 200 countries. Today‚ with 74 million dolars‚ Coca-Cola is the most valuable brand in the world. Company achieves
Premium Coca-Cola Brand Brand equity
Private equity‚ pecuniary logic and enterprise restructuring Private equity firms‚ which in recent decades have become an important avenue for financial transactions in the US and UK markets‚ are being hard hit by the sub-prime crisis as they are unable to source their funding from investors. The resulting credit crunch and financial turmoil may also pose a threat to developing-country financial markets where they have become significant investors‚ particularly in Asia. The danger‚ according to
Premium Private equity
Running Head: LEVERAGE BUYOUT (LBO) OF PRIVATE EQUITY COMPANIES Leverage Buyout (LBO) of Private Equity companies [Writer Name] [Institute Name] [Subject] [Date] Leverage Buyout (LBO) of Private Equity companies Introduction The acquisition of any other organization utilizing an important part of borrowed money (loans or bonds) to meet the cost of acquisition. Frequently‚ the assets of the organization being developed are utilized as collateral for the loans additionally to the
Premium Leveraged buyout Private equity Leverage