ONE ACRE FUND: CASE STUDY The scene is Bungoma‚ Kenya; Moises Postigo is a buyer interested in purchasing fertilizer on a large scale for his not-for-profit organization the One Acre Fund (OAF). OAF’s mission is to provide fertilizer to farmers “who have nothing” on a credit like system and when the farmers produce their crops a percentage of their supplus would be returned to OAF. Eventually the farmers would no longer need a “free hand out” and will be able to support themselves and their families
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Pharmaceutical Advertising Living in a culture that is so heavily influenced by media and advertising‚ it is almost impossible to open a magazine‚ watch television‚ or even walk down the street without seeing an advertisement for prescription drugs. Since its start in the early 19th century‚ the pharmaceutical industry has expanded to become one of the fastest growing‚ most influential and successful industries today. Over the years‚ many factors such as innovative technologies‚ new regulations
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Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
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Hedge Fund Strategies Problem Set: Backtesting the Carry Trade (Macro Strategies) Prof. Andrea Frazzini In this problem set‚ you backtest the currency carry trade using the data provided in the accompanying Excel spreadsheet. You can do the problem set using Excel or any other program of your choice. Please answer in the space provided (no more than three pages for questions 1-6). 1. For each month of the sample‚ rank the countries based on their interest rate (hint: Excel has a function
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Hedge Funds & Vulture Funds - Their existence and their impact on the Indian Economy The funds have given a plenty of opportunity for people to diversify their portfolios but they are very mysterious. Let us have a look in the context of Indian economy what effects does this mysterious funds have on the country. Submitted By: Pralabh Bhargava (07BS2905) Rishikant (07BS3437)   ICFAI BUSINESS SCHOOL HYDERABAD BONAFIDE CERTIFICATE It is Certified that this project report
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Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used
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Tobacco advertising 1 Tobacco advertising Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship‚ particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. History The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and
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Supervisor) Financial Analysis on Mutual Fund Schemes in SBI Mutual Fund INTRODUCTION Mutual fund is a trust that pools money from a group of investors (sharing common financial goals) and invest the money thus collected into asset classes that match the stated investment objectives of the scheme. Since the stated investment objectives of a mutual fund scheme generally form the basis for an investor’s decision to contribute money to the pool‚ a mutual fund can not deviate from its stated objectives
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demoralization of Social values in our society by advertisement; like for example when we travel through the metropolitan streets we see a lot of Billboards having the display of different products of different types. In these billboards most of companies‚ advertising their products
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Text 2 “Functions of Advertising” Pre-reading discussion 1. Can companies do without advertising? If not‚ why? State your point of view. 2. What is your reaction to advertising? 3. Has any ad ever made you get interested in buying a product? 4. Has an ad ever made you buy a product? Share your experience 5. How many roles does the advertising play? Read the text and answer the questions below: The particular roles that advertising can play are many and varied‚ although
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