Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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Substitution vs. Export Promotion Econ 240 Term Paper Group (19) Members: Amjad Hussain (13020031) Awais Javed (13020529) Fahd Mukaddam (13020407) Haider Shah (13020528) Hassan Jamil (13020023) Muhammad Bilal Ayub (13020413) Words (using page 2): 371*7 = 2597 IS vs. EP 2 How do the strategies of international trade affect growth? Why at times countries adopted different strategies of international trade? How does Import Substitution Industrialization weigh against Export Promotion as a trade strategy
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HK Immigration Department Immigration Tower‚ 7 Gloucester Road‚ Wan Chai‚ Hong Kong 18 January 2014 Mr Aris Chu 3/F‚ 8 York Road Kowloon Tong‚ Hong Kong Dear Mr Chu RE: Working Holiday Scheme Thank you for your letter dated 14 January enquiring about the Working Holiday Scheme to New Zealand. I am glad to reply the information which you need. Referring to your question about the multiple entries‚ it will allow you to leave and return to the host country multiple times and any
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------------------------------------------------- CONCEPT NOTE ON CHILLI FARMING‚ PROCESSING AND MARKEING THROUGH VALUE CHAIN APPROACH IN KUCHINDA SUB-DIVISION OF SAMBALPUR DISRICT CHILLY is a major crop of 5000 households (Approx.) grown in 800 ha. of land during Rabi season ( October to February) in Kuchinda‚ Bamra and Jamankira Blocks of Kuchinda Sub-division of Sambalpur District. Most of the Chilly growers are Small and Marginal Farmers and belong to ST/SC category. It is the second mahor
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excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an incentive
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Heritage and Health Kimberly Menne Grand Canyon University Family Centered Health Promotion NRS-429V Sally Markowski December 23‚ 2012 Heritage and Health With population emerging in vast quantities all over the world especially in the United States‚ it is even more important that individuals in the health care system take a step back and look at different heritages along with the cultures. (Edelman‚ M. 2010) These individuals that are arriving in our emergency rooms and clinics today have
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Running Head: HEALTH PROMOTION Health Promotion [Name of the writer] [Name of the institution] Health Promotion Introduction The concept of health promotion initially emerged and continues to gain strength as an approach to improving health status and health condition of people. Health promotion is a key component of the complex relationship between actions‚ knowledge‚ attitudes‚ behaviour‚ and health outcomes from the individual to the societal level
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Dimensions of Health Worksheet Part 1 For each of the following six dimensions of health‚ list at least one characteristic‚ activity‚ belief‚ or attitude that reflects that dimension in your life. Provide a brief explanation with each example. Refer to Ch. 1 in the text for explanations of these dimensions. Physical health: Making sure you eat right by having the proper nutrition‚ exercise and making sure you avoid any harmful habits‚ such as smoking or drinking too much. Physical health is important
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fail to become aware of the existence of a product or service. However‚ sales promotion is the array of method or techniques that marketers use to stimulate or improve immediate purchase. In most cases‚ sales promotion is used in conjunction with other promotional tools especially advertising and personal selling to achieve desire result. But unlike advertising and personal selling‚ sales promotion comprises a wide variety of technical promotional tools of short term incentives designed
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Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
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