Journal of Promotion Management‚ 16:467–479‚ 2010 Copyright © Taylor & Francis Group‚ LLC ISSN: 1049-6491 print / 1540-7594 online DOI: 10.1080/10496491003659563 An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington‚ Wellington‚ New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University‚ Hong Kong‚ China JAMES HENRY and JOHN GUTHRIE University of Otago‚ Dunedin‚ New Zealand KIM-SHYAN
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An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management‚ Vol 6 No.1.1995.pp.22-39. The article is written by two authors‚ Ken Peattle‚ Cardiff Business School‚ Cardiff‚ Wales and Sue Peattle‚ University of Glamorgan Business School‚ Treforest‚ Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents
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Health Promotion Lisa Greenspon Grand Canyon University Family Centered Health Promotion NRS-429V Sandi Coufal RN‚ MSN May 26‚ 2013 Health Promotion Health Promotion is defined as (Mandle‚ 2010‚ p. 16) “the science and art of helping people change their lifestyle to move toward a state of optimal health.” Kreuter and Devore (1980) propose a more complex definition in a paper commissioned by the U.S. Public Health Service. They s(Serxner‚ )tate that health promotion is “the process of
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Health Promotion among Diverse Populations Lisa A. Jennings Grand Canyon University: NRS-429V January 25‚ 2015 Title Hispanics are the largest and fastest growing ethnic minority group and there are estimated to be about 54 million living in the United States (Office of Minority Health & Health Equity‚ YEAR). The Hispanics are a minority group that struggle every day to survive‚ to provide for their families‚ to stay healthy and to live quality lives. This paper will discuss the Hispanics
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Essay 2: Evaluating a health promotion website Word count: 2‚027 Introduction Health Information Technology (HIT) has been introduced into the National Health Service (NHS) in order to improve the quality‚ efficiency‚ safety and cost effectiveness of the delivery of health care. The application of computerized information technology in health care settings has so far played a vital role in improving the accessibility of information and has replaced more labour intensive and unproductive methods
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Health and Health Promotion Deborah Keller Thomas Edison State College Health Assessment NUR-416 Pamela Card May 5‚ 2014 Health and Health Promotion Introduction A traditional approach to health care in general is one in which the goal of intervention is disease management in an attempt to minimize the harmful effects of a health crisis. Once a health crisis occurs‚ the quality of life for an individual is already negatively impacted. Therefore‚ health promotion is an equally‚ if not more
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Bandura / Health Promotion 10.1177/1090198104263660 ARTICLE Health Education & Behavior31 April 2 (April 2004) Health Promotion by Social Cognitive Means Albert Bandura‚ PhD This article examines health promotion and disease prevention from the perspective of social cognitive theory. This theory posits a multifaceted causal structure in which self-efficacy beliefs operate together with goals‚ outcome expectations‚ and perceived environmental impediments and facilitators in the regulation
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Main activities in Health Promotion Settings programs training The setting-based approach A setting is a social system in which people live‚ work‚ learn‚ love and play Characterized by a particular organizational culture‚ structure‚ functions‚ norms and values. The setting-based approach A setting is the context within which and through which health occur The setting-based approach A holistic and socio-ecological model of health Focus on populations‚ policy and
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Health promotion. Primary secondary and tertiary Grand Canyon University Family Centered Health Promotion Dr. August 3‚ 2014 Heath promotion connotes the activity of empowering individuals to have influence over their well-being. As described in the journal Health promotion: Conceptual and ethical issues‚ the promotion entails enabling people to make decisions on their own in situations where their decisions could impact positively on their overall health. A similar description
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head: LEVELS OF HEALTH PROMOTIONS IN NURSING PRACTICE Levels of Health Promotions in Nursing Practice Patricia Hartman Grand Canyon University Family Centered Health Promotions NRS429V July 15‚ 2012 Levels of Health Promotions in Nursing Practice Dimensions of the environment are not only physical but also psychosocial and spiritual care and involvement. Health promotions are identified as participation of individuals and family with care delivery. The community health profession teaches
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