Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals‚ groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing‚ it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups‚ in order to inform‚ persuade
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YEAR 11: ENGLISH COMMUNICATION PROMOTIONS PROPOSAL FORTEENS PROMOTIONAL COMPANY "6" By KAREN TAYLEUR. NAME: ___________________________________________ TEACHER: _______________________________________ DATE: ____________________________________________ CONTENTS: Introduction . . . . . . . . . . . . 3 Summary . . . . . . .
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Program‚ p. 1). The National Health Priority Action Council (NHPAC) highlighted that ‘the direct health care expenditure on diabetes in 2000-01 was $812 million’(NHPAC 2006‚ p.7). This essay will address the role of health screening and health promotion in regards to diabetes mellitus. It will discuss the topics of morbidity‚ mortality‚ and aetiology as well as strategies to reduce incidence and prevalence‚ current strategies for health promotion‚ the role of health screening‚ future planning‚ and
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process of learning and teaching hasimproved the way in which students learn learn throughout the years Have a look at the influence of technology in education. 4. 1780 - Early public schools adopt the teacher/manager model with the teacher as the primary manger of instruction and assessment in a single 1946 - First vacuum tube-based computers developed;classroom universities help in computer development effort; technology used in 1960 – PLATO (programmed logic for automatic teaching war effort. operations)
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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FASHION MARKETING PROMOTION INTRODUCTION: The culture of Arab world and the western world is far more different. The religion‚ life style‚ language‚ values and norms everything is different. For Arabs‚ family is the center of their life and they give very much importance to their religion. Their males are the dominant authority in homes and women are restricted to the house chores and looking after of the family. Whereas the west world is totally different. For them family is important but not
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Essay # 4: Promotion Strategy “Dude you’re getting a Dell” is probably one of the most annoyingly well known advertisement slogans today. However “Dude‚ you’re getting a Dell" might have been annoying‚ but it was only annoying because EVERYONE was talking about it... and that’s a good problem to have. Dell uses numerous forms of media to advertise through such as television‚ radio‚ internet‚ magazines‚ and trade publications. Dell has changed its advertising strategies several times over the
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by the Rocket Shop. This form advertising targets the student body at Moon Valley High School and is used to promote a new product or advertise an existing one along with advertising the store itself. The Rocket Shop effectively demonstrates this promotion through their use of school announcements‚ their logo on the back of the athlete of the week shirts‚ and even with the marquee located in front of the store. Does the Rocket Shop use personal selling to sell its products? Explain. The Rocket Shop
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