REAL WORLD 3 SAIC‚ Hewlett-Packard‚ GE‚ and Others: The Business Case for Wireless Sensor Networks Some big companies are trying to make the worldand almost everything in it-smarter. Science Applications International Corp. (SAlC)‚ the big government IT contractor‚ is developing technology for the Departments of Defense and Homeland Security that could use hundreds of tiny‚ wireless sensors packed with computing power to help secure U.s. borders‚ bridges‚ power plants‚ and ships by detecting suspicious
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Hampton‚ VA School of Business Case Analysis #1 10/22/08 By Introduction Analysis Success of IT systems The information system solution in the case can be itemized as a successful business venture through projected promising statistics; 200‚000 sensors in use now have been estimated to reach the 100 million mark of wireless sensors installed by 2008. Not just the sensors themselves have been estimated to increase‚ but the market for them will increase from $100 million in 2005 to over $1
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Donald Splaun‚ Six Sigma Black Belt‚ lead a team at the GE Fanuc manufacturing plant to examine Black Belt Project #P52320. The objective was to determine that whether the company needed high-priced Ni-Au finished boards which were being used in the past as mounting platforms for fine pitch surface-mounted devices (SMDs). His team consisted of ten members – seven people‚ mostly engineers‚ primarily responsible for assembling‚ purchasing‚ testing and evaluating SMD boards‚ one financial representative
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Genetically Modified Organisms (GMO)/Genetically Engineered (GE) Foods in the United States Genetically Modified Organisms (GMO)/Genetically Engineered (GE) foods are the result of laboratory processes which artificially insert genes into the deoxyribonucleic acid (DNA) of food crops or animals. There are many arguments both in favor of and against mandatory labeling of GMO/GE foods. Whether or not to require labeling of GMOs or GE foods also involves the debate over the risks and benefits
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GLOBALIZATION AT GENERAL ELECTRIC 1. Why do you think GE has invested so aggressively in foreign expansion? What opportunities is it trying to exploit? I think GE acted so aggressively because they saw a great opportunity to expand the company and if they didn’t do so‚ another company would have grabbed the opportunity and purchase the companies that were in trouble. In order for a company to grow at a rapid pace‚ it would have to take over other companies that are in financial jeopardy.
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Under CEO‚ Jeffrey Immelt leadership and cultural integration GE is committed to achieving worldwide leadership in each of its businesses. To achieve that leadership‚ GE’s ongoing business strategy centers on five key growth initiatives: Technical Leadership; Services; Customer Focus; Growth Platforms; and Globalization. GE is committed to leadership in the "next generation" of technology. It’s well-positioned to drive growth for the future with technical excellence in each business by developing
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Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing
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THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS ADMINISTRATION NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20) Course Number: MKTG 5230 Pre-requisite: MKTG 5115 Classroom: Room TBA (Hartford Campus) Term: Fall 2012 Class Hours: Sep 7 (5:00pm to 8:00pm)‚ Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm)‚ Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm)‚ Sep 29 (9:00am to 5:00pm) Instructor: Dr. Girish Punj
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Name Unit III Case Study Professor MBA 5501‚ Advanced Marketing Marketing Excellence General Electric 1. Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. General Electric (GE) has utilized the Business to Business (B2B) relationship within their own organization and by structuring their business is a leader in the industry. It is only expected when one company works to support the other‚ creating a winning situation for both. (Kotler‚ 2012) General Electric has
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growing company”. We then continued our research and were able to find that General Electric has current EPS growth at 59.6%‚ which meets the requirement. Also‚ by searching through the annual 10-K we found the following information‚ which shows that GE is truly a multinational company and has more than 10% sales in other countries. The following information is from page 8 of GE’s 2010 Form 10-K Annual Report filed in SEC EDGAR: Our global growth is subject to economic and political risks. We conduct
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