gsrgj Hedonic motivation is the internal influences guided by a person’s pleasure and pain receptors that instinctually move them towards a goal or away from a threat. This is linked to the classic motivational principle that people approach pleasure and avoid pain‚[1] and is gained from acting on certain behaviors that resulted from esthetic and emotional feelings such as: love‚ hate‚ fear‚ joy‚ etc.[2] According to the hedonic principle‚ our emotional experience can be thought of as a gauge
Premium Suffering Operant conditioning Utilitarianism
Examine and comment on the view that religion provides us with good moral guidance‚ with reference to the topic you have investigated? Abortion is the medical ethic of which I have investigated However to understand how the statement can be applied one must come to terms with the definitions abortion. Abortion can be defined as the intended termination of an unborn child‚ a foetus. The abortion act was introduced to the UK in 1967; however in Ireland the approach is still illegal. With abortion there
Premium Abortion
one evil‚ pain. • Human nature is naturally motivated by "two sovereign masters‚ pleasure and pain". We are pleasure-seekers (hedonists). Other motives such as duty‚ respect‚ are irrelevant. • The empirical calculation could be done with a hedonic calculus which allocates hedons of pleasure to different choices. • Social goals should be fixed by aggregating personal goals in terms of maximising pleasure and minimising pain. • The aim of government is to harmonize conflicting interests by passing
Free Utilitarianism
This paper was written during the final exam for an ethics class‚ from memory. As such‚ there are no referances‚ but it still makes for a pretty good outline for a paper on utilitarian and Kantian ethical theories. With so many varying views on morals and ethics‚ trying to use reason in ethics without resorting to emotional judgments is difficult. The first stop to overcoming this obstacle is to begin by studying ethical theories. Once a good grasp of the theories has been established
Premium Ethics Immanuel Kant Utilitarianism
theoretical foundation‚ this study empirically tests a number of hypotheses. The findings suggest that services with a French brand name are perceived as more hedonic. In the context of hedonic services‚ the incongruence between brand names in a foreign language and country of origin leads to increased perceptions of services as more hedonic. In the context of utilitarian services‚ the same incongruence leads to higher perceived suitability and preference for brand names in a foreign language. The
Premium Brand management Brand Branding
nonmonetary promotions provide consumers with different levels of three hedonic benefits (opportunities for value expression‚ entertainment‚ and exploration) and three utilitarian benefits (savings‚ higher product quality‚ and improved shopping convenience). To address the second question‚ the authors develop a benefit congruency framework‚ which argues that a sales promotion’s effectiveness is determined by the utilitarian or hedonic nature of the benefits it delivers and the congruence these benefits
Premium Brand Sales promotion Marketing
Kim and Judith Cardona Forney School of Merchandising and Hospitality Management‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose This study aims to examine the causal relationships among fashion involvement‚ positive emotion‚ hedonic consumption tendency‚ and fashion-oriented impulse buying in the context of shopping. Design/methodology/approach A self-administered questionnaire developed from the literature was administered to 217 college students during a scheduled class
Premium Emotion Marketing Psychology
How information value affects travel intention: A cross-culture perspective Introduction When an individual is seeking available alternatives of a certain product or service‚ information search process serves as an assistant role for fulfilling a variety of values that he or she desires(Diehl & Zauberman‚ 2005; Fodness & Murray‚ 1998; Gursoy & Chen‚ 2000; Hoffman & Novak‚ 1996; James & Bergh‚ 1990; Nishimura‚ Waryszak‚ & King‚ 2007; Vogt & Fesenmaier‚ 1998). During the
Free Tourism Marketing Marketing research
Why do athletes take performance enhancing drugs? There are many reasons. These range from the athlete being driven by the craving for success and the rewards that come with it‚ to the sheer desire to reach the goal that they set when they first started out in their sport e.g. win Olympic gold. The athlete may not be good enough to achieve these targets through the professional athlete lifestyle alone‚ and so turn to performance enhancing drugs in order to do so. From a philosophical point of view
Premium Utilitarianism Jeremy Bentham John Stuart Mill
The word Euthanasia derives from the Greek words Eu and Thanatos which means easy or good death. Euthanasia is is defined in the Oxford Dictionary as the painless killing of a patient suffering from an incurable and painful disease or in an irreversible coma[1]. Euthanasia exists in various forms‚ each one specific in its criteria. Firstly there is active and passive euthanasia. Active euthanasia involves the use of direct action in order to end the patient’s life whilst passive euthanasia is the
Premium