Introduction Investor Words (2014) and Martin (2012) defined that services are one of the two key components of economic activity that is intangible‚ different for every person‚ highly perishable‚ inseparable from its provider and is consumed at the point of sale‚ the other being goods. Vargo and Lusch (2008) highlighted that there are two perception about services. First‚ is the perception focused to goods and services is an add-on to enhance it. The second perception highlights service as a
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Utilitarianism states “that an action is morally right if and only if it produces at least as much good (utility) for all people affected by the action as any alternative action the person could do instead.” (Audi 942) One of the branches of utilitarianism is act-utilitarianism‚ and it is also considered by philosophers to be the “traditional utilitarianism.” (Schick 349) The purpose of act-utilitarianism is to follow the action that will maximize happiness for a given populace. Act-utilitarianism
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overview of the methods used in real estate valuation. Valuation methods can be grouped as traditional and advanced. The traditional methods are regression models‚ comparable‚ cost‚ income‚ profit and contractor ’s method. The advanced methods are ANNs‚ hedonic pricing method‚ spatial analysis methods‚ fuzzy logic and ARIMA models. Practice briefing: Real estate appraisal 383 Elli Pagourtzi and Vassilis Assimakopoulos Thomas Hatzichristos Nick French Introduction Real property is defined as all
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Can Positive Psychology Make Us Happier? The first portion of this article‚ the ‘yes’ portion‚ argues that positive psychology can make us happier. Julia Boehm and Sonja Lyubomirsky are the two who wrote this section of the article. They believe that every individual has their own level of happiness. They also believe that after every event‚ whether it is positive or negative‚ a person will revert back to their baseline level of happiness. The article also states that a person’s level of
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Explain the key features of Utilitarianism. Utilitarianism is the belief that the rightness of an action‚ rule or principle is to be judged by its presumed consequences. Whilst Kant developed his view that human beings were rational animals who can develop a moral society based on reason. Kant based his moral philosophy on what he regards as a priori knowledge. Utilitarian’s in coming to a conclusion about the rightness of an action‚ rule or principle‚ are forced to answer two fundamental moral
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Visual Merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract‚ engage‚ and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. Principles The purpose of visual merchandising is to: Make
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color‚ sound‚ odor‚ and texture). • Perception is the process by which sensations are selected‚ organized‚ and interpreted. 2-4 Figure 2.1 Perceptual Process We receive external stimuli through our five senses 2-5 Hedonic Consumption • Hedonic consumption: multisensory‚ fantasy‚ and emotional aspects of consumers’ interactions with products • Marketers use impact of sensations on consumers’ product experiences 2-6 Sensory Systems • Our world is a symphony
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PERSONAL POTRAIT: A BIOLOGICAL NARRATIVE 2 John C. Carter Capella University Dr. Janice J. Caron August 29‚ 2010 Abstract Eric Erickson is best known for his studies with psychosocial development‚ or the development of a person within a social context. Eric Erickson’s theories focused primarily on the correlation of the release of sexual tension and psychosexual development. The purpose of this paper is for the author to develop a personal portrait integrating Erickson’s developmental
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the way other people influence consumer decision -making and value Situational Influences: Includes the situation in which the consumer is making the purchase: Atmospherics: manipulate the retail environment (ie music) Servicescape: continuum of hedonic vs utilitarian in how the service Is presented (ie a spa vs a bank) E-store Design: multi-channel shopping Internal Influences: Things that go on inside the mind and heart of the consumer that influence their purchase decision. Psychology:
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produce and receive phone calls and text messages * Economic – reasonable price for a high quality and exceptional branded product * Social – Apple branded products reflect social status and image therefore leading to social inclusion * Hedonic – novelty * Epistemic – user friendly and innovative *
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