N.W Gozongo 209056622 LOGBOOK 2 Dr M. Doubell EBM 262 13 September 2013 Representative of The Coca-Cola Company in South Africa‚ the history of Coca-Cola South Africa dates back to 1928 when the first bottling plant and distribution centre were opened in Johannesburg. Today South Africa is the largest Coca-Cola market on the continent. It is also consistently one of the top 10 performers in the world of Coca-Cola. According to company
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International Journal of Management and Strategy (IJMS) 2012‚ Vol. No.3‚ Issue 4‚ January-June 2012 http://www.facultyjournal.com/ ISSN: 2231-0703 “FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES” Abu Bashar‚ Assistant Professor‚ Brown Hills College of Engg & Tech.‚ Faridabad‚ Haryana‚ INDIA ABSTRACT In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail
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MAR210 Marketing Behavior Assignment: 1 Consumer Behavior Theory Essay How Open Universities Australia can enhance their service experience and product quality through an understanding of their customer’s needs and motivations Word Count: 2‚328 Introduction Consumer needs and motivations are paramount in enhancing service experience and product quality. Motivations are the inner reasons that drive humans to address real needs (Babin & Harris 2013‚ p
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consequences. No act is intrusively right or wrong; but only in virtue of its consequences. Bentham focuses on increasing total quality of pleasure. How does one measure the quality of pleasure produced by the actions? Bentham’s answer: Perform the hedonic calculus Also known as hedons. John Stuart Mill- Revised Utilitarianism 1. Distinguishes between quantity and quality(with respect to pleasure) Higher quality-Rational intellectual pleasure Lower quality- Bodily pleasure Better to be
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Retailers to Win Back Consumers’ Loyalty‚” Melbourne. (November 25)‚ 24. Albrecht‚ Karl (1992). “The Only Thing That Matters‚” Executive Excellence‚ 9(November)‚ 7. Babin‚ Barry J.‚ William R. Darden and Mitch Griffin (1994). “Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value‚” Journal of Consumer Research‚ 20(March)‚ 644 – 656. Babin‚ Laurie A. and Alvin C. Burns (1998). “A Modified Scale for the Measurement of Communication-Evoked Mental Imagery‚” Psychology and Marketing‚ 15(3)‚ 261–278
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I would choose this option. I am forty-seven years old. I have experienced times in my life where my health‚ career‚ marriage‚ and friendships were stress-free simultaneously with the absence of negative emotions in my life I enjoyed riding these hedonic waves while they lasted. I did not long for negative moods like anger‚ anxiety‚ fear‚ or sadness. While I experience that if you do not experience sadness you may not fully appreciate the real joy of happiness. It would be like the sun shining daily
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retailer atmosphere is beautifully created by relax music and coffee odor. In addition‚ she likes Starbucks’ service more due to its well trained crews. She feels welcomed. Therefore‚ to Gloria‚ Starbucks satisfies her both on its utilitarian value and hedonic value. Based on the response that she would immediately refer to Starbucks when coffee is mentioned‚ Starbucks is really successful on its branding. Firstly‚ widely spread stores contribute to Starbucks’ high exposure rate‚ which reinforce consumers’
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Identify the store and the day and time you made your observation. In order for me to observe consumer behaviors‚ I went to my local grocery store Wegmans. Wegmans is a popular chain grocery store in my area and where I do all my grocery shopping. In fact‚ they are the number one choice of most consumers in the Western New York area‚ not only because of their prices and variety but also due their local presence and contributions to the community. In my observations‚ I chose two aisles: the first
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Contents 1. Introduction pg …3 2. Discussion on Memory/Nostalgia pg …4 2.1 Discussion on Motivation pg …6 3. Conclusion pg …8 4. References pg …10 1. Introduction. Starbucks
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pleasure over suffering. (Waller‚ 2008‚ p. 50) According to utilitarian John Stuart Mill‚ “Actions are right as they tend to promote happiness‚ wrong as they tend to produce pain or the reverse of happiness.” (Defining Utilitarianism) Jeremy Bentham’s Hedonic Calculus of utilitarian ethics states that we should always try to perform that act that leads to the greatest pleasure. “This raises the question as to how we are to quantify pleasure; if we cannot put a value on the quantity of pleasure that an
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