Mid-Term Review Chapters 1-6 1) The differences between sensation and perception. Sensation refers to the immediate response of our sensory receptors (eyes‚ ears‚ nose‚ mouth‚ fingers) to such basic stimuli as light‚ color‚ sound‚ odors‚ and textures. Perception is the process by which these sensations are selected‚ organized‚ and interpreted. The study of perception‚ then‚ focuses on what we add to or take away from these raw sensations to give them meaning. 2) The difference between
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Depression Depressive illness is widespread and exhibits a lifetime prevalence rate of 16% (Kessler et al. 2003). Depressive illnesses can be characterized by an array of disturbances‚ emotional behavior‚ memory‚ neuro-vegetative functions and hedonic processing. The neurobiological mechanisms subserving the development‚ manifestation and treatment of depression are complex‚ and there is ample evidence that disturbances in monoaminergic signaling‚ glucocorticoid activity and neurotrophic/neuroplastic
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Explain the main characteristics of conversion and mystical experiences A conversion experience is a religious experience that causes an altered view of the world and one’s personal place in it. Conversions very in type and features so not all characteristics found in one conversion experience occur in all conversion experiences. For example‚ St Paul’s conversion on the road to Damascus seems a sudden conversion whilst some conversions are gradual and happen over a long period of time. However
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Outline the important concepts of utilitarianism (21) The theory of utilitarianism determines the rightness or wrongness of an action by its consequences. This is determined by measuring the amount of pleasure or pain brought to someone caused by an action. Utilitarianism is a teleological theory of ethics‚ this means that it is concerned with the outcome and the consequences‚ meaning that an act is not right or wrong in itself but is right or wrong depending on the outcome of said action. The main
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Chapter 1: Introduction 1 Introduction E-learning is the delivery of training and learning using means of electronic media‚ such as computers‚ Internet or intranet (Tastle‚ White‚ & Shackleton‚ 2005). Three basic ingredients of e-learning constitute: content and instructional methods; ways of delivering content and methods; and achievement of personal and organisational goals. These ingredients are also referred as the what‚ how and why elements of e-learning respectively (Clark & Mayer‚ 2008)
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Skill Development: Fear of public speaking http://www.youtube.com/watch?v=a56v2PSUQy8&feature=related Proactive = controlling a situation by making things happen or by preparing for possible future problems Myth = an idea or story that is believed by many people but that is not true Come across = to make a particular impression Overwhelming = something that is so confusing or difficult Optimal = best or most effective Profound = major‚ significant Intimate = having a very
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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References: Berndt‚ T. J. (2002). Friendship quality and social development. Current Directions in Psychological Science‚ 11‚ 7-10. Wegener‚ D. T.‚ & Petty‚ R. E. (1994). Mood management across affective states: The hedonic contingency hypothesis
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EXECUTIVE SUMMARY Refrigerators are house hold common appliances used commonly for storing perishable goods such as vegetables and for having chilled water. Currently major players in Industry are LG‚ Samsung‚ Godrej‚ Videocon‚ Whirlpool and Panasonic. LG is the market leader in the refrigerator segment followed by challenger Samsung. Panasonic sells products to a niche segment which require freezer as lower compartment. The major objective is to device a marketing strategy with clear defining
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What factors do you believe contributed to Kim’s behaviour? Social recognition is the processing‚ storing and application of information about other people and social situations. Our thoughts about others affect the way we think‚ feel and interact with other people. According to Jones and Davis (1965) people pay more attention to what they think as opposed to what they don’t. In many times‚ individuals tend to focus on what is in their mind. This characteristic leads to internal attribution which
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