advantage‚ pleasure‚ the good or the happiness. However‚ we should prevent the happening of mischief‚ pain‚ evil or unhappiness to the party whose interest is considered. He also created a way to measure pain and pleasure‚ this is by using the Hedonic Calculus. This weighs up pain and pleasure which is generated by the available moral actions to find the best option. It considers seven factors which are its intensity‚ its duration‚ its certainty or uncertainty‚ its propinquity or remoteness‚ its
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Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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1. Introduction 2. Cognitive Experiences / Think 2.1 Experiences Facilitating The Purchasing Process 2.2 Experiences Making Consumers Think 2.3 Cultural Experiences 3. Emotional Experiences / Feel 3.1 Experiences that Facilitate an Hedonic Approach in Shopping and Consumption 3.2 References to Emotions and Feelings 3.3 Thematization and Storytelling 4. Sensorial Experiences / Sense 4.1 Experiences Which Arouses Consumers Senses 4.2 Olistic and Sinestesic Experiences 5
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Customer Buying Behavior PPT 4-1 Buying Process • The buying process‚ the steps consumers go through when buying a product or service‚ begins when customers recognize in unsatisfied need. • They seek information about how to satisfy the need‚ such as what products might be useful and how they can be bought. • Customers evaluate the alternative retailers and channels available for purchasing the merchandise‚ such as stores‚ catalogs‚ and the Internet‚ and then choose a store or Internet
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Instrumental texture analysis Texture profile analysis (TPA) Texture profile analysis was performed as per the method used by Reddy and Khairnar (2015). The size of the cutlet used for TPA (two-cycle compression test) was 3.0 cm x 4.0 cm (diameter x height). TPA was carried out using a Taxt-plus Texture Analyzer (Stable Micro Systems Ltd.‚ Surrey‚ UK)‚ attached with a 50 kg load cell. A 75 mm diameter compression platen was used with a pre test speed of 1 mm/ sec; test speed of 1 mm/sec and post-test
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J Happiness Stud DOI 10.1007/s10902-011-9271-9 The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being Liselot Hudders • Mario Pandelaere Ó Springer Science+Business Media B.V. 2011 Abstract Materialism is a way of life characterized by the pursuit of wealth and possessions. Several studies have documented that a materialistic lifestyle is associated with diminished subjective well-being. In spite of this‚ many people continue to pursue materialistic
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ERIC J. ARNOULD and CRAIG J. THOMPSON Consumer Culture Theory (CCT): Twenty Years of Research Past 20 years: Flurry of Research and studies abot aspects of consumption. CCT presents a non-exhaustive overview about consumption and marketplace behavior: A family of theoretical perspectives that address the dynamic relationships between consumer actions‚ the marketplace‚ and cultural meanings. Culture is not seen as a homogenous system of collective meanings‚ way of life and unified values (
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Diego Corona 861126569 Berg-Ridenour Bus 112 May 1‚ 2014 Reflective Mind Map Making a purchase isn’t always simple‚ some purchases require more thought than others before making a final decision. No matter what the purchase is‚ the consumer’s consumption process is influenced directly effecting the decision of what to purchase and how to purchase. A consumer’s purchasing decision is a product of both internal influencers and external influencers‚ which effect their wants‚ needs‚ cost‚ benefits
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MARKET SEGMENTATION Segmentation factors The significant rise in Singapore’s wine consumption‚ in recent years‚ has lead to the rapid increase in the number of brands looking to enter this seemingly attractive market. In order for Seabrook to gain a competitive advantage and market their Pinot Noir and Shiraz successfully‚ they need to ensure that they effectively segment their potential customers in order to maintain focus‚ save resources and provide measurability. Market segmentation is a
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PERSON PERCEPTION * Refers to the different mental processes that we use to form judgments and draw conclusions about the characteristics and motives of other people. Variables that give impact to person perception: 1. Characteristics of the person you are observing. 2. Context of the situation. 3. Own personal characteristics. Based of our impressions are: 1. Roles and social norms 2. Physical cues 3. Salience of the information Primary Effect * The
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