important goal for many people. However‚ surprisingly little scientific research has focused on the question of how happiness can be increased and then sustained‚ probably because of pessimism engendered by the concepts of genetic determinism and hedonic adaptation. Nevertheless‚ emerging sources of optimism exist regarding the possibility of permanent increases in happiness. Drawing on the past well-being literature‚ the authors propose that a person’s chronic happiness level is governed by 3 major
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theoretical foundation‚ this study empirically tests a number of hypotheses. The findings suggest that services with a French brand name are perceived as more hedonic. In the context of hedonic services‚ the incongruence between brand names in a foreign language and country of origin leads to increased perceptions of services as more hedonic. In the context of utilitarian services‚ the same incongruence leads to higher perceived suitability and preference for brand names in a foreign language. The
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nonmonetary promotions provide consumers with different levels of three hedonic benefits (opportunities for value expression‚ entertainment‚ and exploration) and three utilitarian benefits (savings‚ higher product quality‚ and improved shopping convenience). To address the second question‚ the authors develop a benefit congruency framework‚ which argues that a sales promotion’s effectiveness is determined by the utilitarian or hedonic nature of the benefits it delivers and the congruence these benefits
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Kim and Judith Cardona Forney School of Merchandising and Hospitality Management‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose This study aims to examine the causal relationships among fashion involvement‚ positive emotion‚ hedonic consumption tendency‚ and fashion-oriented impulse buying in the context of shopping. Design/methodology/approach A self-administered questionnaire developed from the literature was administered to 217 college students during a scheduled class
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VO2 max is to do a treadmill test such as the Bruce treadmill test.
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How information value affects travel intention: A cross-culture perspective Introduction When an individual is seeking available alternatives of a certain product or service‚ information search process serves as an assistant role for fulfilling a variety of values that he or she desires(Diehl & Zauberman‚ 2005; Fodness & Murray‚ 1998; Gursoy & Chen‚ 2000; Hoffman & Novak‚ 1996; James & Bergh‚ 1990; Nishimura‚ Waryszak‚ & King‚ 2007; Vogt & Fesenmaier‚ 1998). During the
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lab was the speed of the Parvo treadmill‚ the incline of the Cosmed treadmill‚ the resistance of the ergometer‚ and the measurements of the Detecto and Chatillon scales. Each
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Jeremy Bentham was a philosopher‚ economist‚ atheist and social reformer. Being a social reformer means that Bentham worked to make a gradual change to society. Being an economist meant that he had knowledge in the social science and discipline of economics. Bentham was a philosopher because he studied ways of thinking about the world. This all had an impact on the way his ideas were influenced. He developed the theory known as Act Utilitarianism. His version of Utilitarianism is referred to as ’Act’
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HAPPINESS Our definition of happiness is very much influenced by the kind of society we live or grew up in‚ our life experiences‚ goals we pursue in life and our level of education. This is why the topic (happiness) is very controversial because it’s hard to change people’s beliefs. I think though that happiness depends on other things like family and friends‚ doing the things you love‚ etc.‚ and not money or material things. Having people around you who love you unconditionally‚ share your beliefs
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statement? While both running on a treadmill and running outdoors are beneficial for a healthy lifestyle‚ there are factors that may affect the overall outcome of where you decide to exercise. I. Buying a treadmill can be very expensive‚ running outdoors is cost effective. II. The technology of treadmills versus running outdoors. a. Cost of Treadmills can range up to thousands of dollars compared to running out door for free in the fresh air i. Treadmills can be conveniently used indoors
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