Re-Positioning exercise for a leading product development services player “When a leading product development services company needed a partner to assess its brand positioning strategy and plans‚ Prayag was its choice. Read about how we leveraged our research capabilities‚ branding and industry expertise to equip the client with a comprehensive and well-chalked out branding programme.” E mail: info@prayag.com The client is a leading global product development services company that works in the
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teeth clean better/easier than an ordinary toothbrush. Secondary functions are- Timer so it’s easy to estimate the right time of washing teeth. Battery indication so you know when to charge it before it dies‚ Changeable ends so more people can use the same toothbrush and so it lasts longer. Anti-slip surface so it is easy to hold when wet. Come in different colours so it would suit a wider audience. Rechargeable so it less money is spent on batteries. Aesthetically pleasing because people
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There is a parlor game physics students play: Who was the greater genius? Galileo or Kepler? (Galileo) Maxwell or Bohr? (Maxwell‚ but it’s closer than you might think). Hawking or Heisenberg? (A no-brainer‚ whatever the best-seller lists might say. It’s Heisenberg). But there are two figures who are simply off the charts. Isaac Newton is one. The other is Albert Einstein. If pressed‚ physicists give Newton pride of place‚ but it is a photo finish -- and no one else is in the race. Newton’s claim
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MARKETING ASSIGNMENT #1 – ROGERS SMART HOME MONITORING The Rogers Smart Home Monitoring campaign offers an advanced new home security system featuring real time 24/7 home monitoring. This product assures the customer that they will stay connected wherever they are by being able to keep an eye on their home via tablet‚ smartphone or computer. The system is completely customizable‚ allowing the consumer to adjust the alerts to suit their specific needs. For example‚ the consumer can opt to receive
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8 MARKETING MIX 8 Product 8 Price 10 Pricing and Profit Margins 10 Place 11 Promotion 13 Marketing Budget 13 REVIEW AND CONTROL 14 MARKETING ORGANIZATION 14 CONTINGENCY PLAN 14 BIBLIOGRAPHY 15 EXECUTIVE SUMMARY HCL‚ a 35 year old enterprise‚ founded in 1976‚ is one of India ’s original IT garage start-ups. Its range of offerings span R&D and Technology Services‚ Enterprise and Applications Consulting‚ Remote Infrastructure Management‚ BPO services‚ IT Hardware‚ Systems
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Composites Manufacturing ME 338: Manufacturing Processes II Instructor: Ramesh Singh; Notes: Prof. Singh/ Ganesh Soni 1 Composites ME 338: Manufacturing Processes II Instructor: Ramesh Singh; Notes: Prof. Singh/ Ganesh Soni 2 What is a composite Material? • Two or more chemically distinct materials combined to have improved properties – Natural/synthetic – Wood is a natural composite of cellulose fiber and lignin. • Cellulose provides strength and the lignin is the "glue" that
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Company hTC Product Smart Phone – One x Vision To enabling a customized user experience based on the belief that each mobile device needs to fit its owner‚ and not the other way around Mission To be a world’s leading Smart phone developer by 2015. In today’s fast growing marketing of Smart phones where mobile phone life has become shorter day by day due to the technology and innovation and the consumer behaviour change. It is very difficult to keep your product alive for a longer period
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Wal- Mart’s: SMART Inventory System. Wal-Mart uses the SMART inventory system which is basically a tracking system that keeps track of all of Wal-Mart’s inventory as well as it automatically reorder products that the store is either low or empty on. The SMART system is though the Telxon which is a 900 MHz wireless handheld terminal equipped with barcode scanners. When the barcode is scanned the number of that item will show up instantly as well as a short description of the products. The advantages
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guide Dr. Shanthi Venkatesh for her timely response and all the guidance which helped me to complete this project. I would like to thank to my external guide Mr. Umesh Mathur (Regional Auditor at Samsung) who helped me to understand about the SAMSUNG Products as well as project work was concerned. I dedicate this project to the Dealer’s of Pune who were extremely kind and helpful to me to complete this project‚ without their co-operation it would not be possible to research a few places‚ which I did‚
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Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University‚ Stanislaus Alfred Petrosky California State University‚ Stanislaus Edward Hernandez California State University‚ Stanislaus Robert Page‚ Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings‚ that is‚ a product plug generated via the fusion of advertising and entertainment. While product placement
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