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    Big Bazaar

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    Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India‚ that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats‚ which provide all items under one roof at low rates‚ or so it claims. In this project‚ we will study its marketing

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    Crocs

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    Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage Q 1) What are Crocs core competencies? Ans: I think that some of the core competencies of Crocs are as follows: a. Well co-ordinated supply chain: This is one thing that sets apart Crocs from the other show manufacturers. After acquiring Foam Creations‚ they actively opened more production stores in different parts of the world and currently have a capacity which is much larger than the demand expected. This helps

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    TiVo Case Analysis Since day one TiVo has been the leader in the DVR (digital video recorder) industry with their first mover advantage‚ allowing their customers to record and play back their favorite television programs using their recorder along with a subscription service. Like any successful firm‚ TiVo has had its share of highs and lows. In 2007‚ with their CEO Tom Rogers‚ TiVo had found itself recovering from an all time low in 2005‚ where the company suffered from mass losses‚ low stock

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    Hulu

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    All quotations and references refer to “ Hulu: An Evil plot to Destroy the World” unless otherwise noted. 1) Hulu succeeded while everyone predicted its failure due to the following reasons: * Hulu harnessed existing technologies namely online video and broadcast media to create a new platform that was “focused on helping users find and enjoy the world’s premium‚ professionally produced content when where and how they want it”. The platform brought together professional content owners/providers

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    Dutch Flower Auction

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    increases as the platform matches demand from both growers and wholesalers. VBA enjoys first mover advantage in flower and plant auction business. VBA’s comparative advantages are its geographical and climate advantages. Netherlands has mild climate and close to sea‚ thus enjoys amply sun light to grow flowers. VBA has a high reputation for variety and good-quality flowers. VBA’s competitive advantages are its long history of trading flowers in Europe‚ world class infrastructure‚ highly efficient

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    Issues with respect to Branding Café Coffee Day (CCD) enjoyed the first mover advantage in the Indian markets for nearly a decade and thus didn’t pay much attention towards its brand elements. Once‚ the competition started to pour in the country that is when they took their branding exercises seriously. Café culture which primarily originated on the basis of experience (taste of coffee‚ service‚ and ambience) focused only on the people of age 15-25(in case of CCD). Half of this age

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    Entrepreneur Business Idea

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    1 2 3 4 Confidentiality/ Non- disclosure agreement Consultant Non- disclosure agreement THIS AGREEMENT is made the 28th day of December‚ 2012 BETWEEN: 1. Live2Work Co.‚ Ltd. (the ‘Client’); and 2. Professor Yolanda Sarason of Colorado State University (the ‘Consultant’). NOW IT IS HEREBY AGREED as follows: That to induce the Client to retain the Consultant as an outside consultant and to furnish the Consultant with certain information that is proprietary and confidential‚

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    Paragon Tool

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    For Paragon Tool CEO Nicky Anaptyxi‚ concerns over the potential acquisition of MonitoRobotics are certainly warranted. The board‚ hired consultants and even Nicky himself appear to be completely split on the decision. From case facts‚ there are three possible courses of action for Paragon Tool: (1) acquire MonioRobitics to accelerate the development of manufacturing service software and ward off competitor Bellow & Samson; (2) forego the acquisition and organically grow the company’s own

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    and analyse the customers • The company made use of Big data to recommend movies and TV shows which were suitable for its subscribers • .Hence‚ Netflix had access to tons of data of its customer preferences because of which the company had huge advantage compared to its competitors but faced a lot of legal problems • .The implementation of Big data lead to multiple benefits

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    Stackelberg Model

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    based on the leader firm’s quantity‚ the follower firms set the quantity. Once both quantities are chosen‚ the price is set to clear the market. The leader has the first mover advantage on the basis of better technology‚ higher production capacity‚ or the exisiting monopoly. Therefore the leader firm has the advantage of higher profits‚ due to its high quantity. The Stackelberg model has an irreversible nature‚ that is to say it involves permanent

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