INTERNATIONALIZATION STRATEGIES OF TECHNOLOGY-BASED FIRMS FROM EMERGENT ECONOMIES RICARDO ARECHAVALA-VARGAS CUCEA‚ Universidad de Guadalajara‚ Mexico arechavala@alumni.stanford.edu BERNARDO JAÉN-JIMÉNEZ CUCEA‚ Universidad de Guadalajara‚ Mexico bjajim@hotmail.com BERTA E. MADRIGAL-TORRES CUCEA‚ Universidad de Guadalajara‚ Mexico agenda.madrigal@gmail.com Abstract Internationalization of firms from emerging economies has attracted significant interest in the research literature‚ although it
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DREAM DEFFERED: THE STORY OF A HIGH-TECH ENTREPRENEUR IN A LOW-TECH WORLD INTERNATIONALIZATION OF SMALL AND MEDIUM ENTERPRISES MIDTERM 2011 PREPARED BY: LAURA PLANTJE PREPARED FOR: ERNESTO TAPIAS-MOORE MARCH 9‚ 2011 INTRO: Monique Maddy is a Harvard Business School graduate turned visionary entrepreneur who founded Adesemi Communications International. Adesemi was supposed to revolutionize the information technology sector in her home continent of Africa‚ by enabling thousands of
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Business Communication is communication used to promote a product‚ service‚ or organization; relay information within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics‚ including Marketing‚ Branding‚ Customer relations‚ Consumer behaviour‚ Advertising‚ Public relations‚ Media relations‚ Corporate communication‚ Community engagement‚ Research & Measurement‚ Reputation management‚ Interpersonal communication‚ Employee engagement‚ Online communication
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him on the steps he can take to manage his current and future international operations more effectively. A good advice will either follow a clear plan from internationalization or would show evidence for it. Problem statement - focus the attention of team on the same variables • what is the problem? license to france - or internationalization: australia/new zealand/india • who has the problem/who is the client? • what form can the resolution be? This report aims to give a critical analysis
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Select a major Dragon Multinational. Describe the company’s features that are consistent with Mathew’s Dragon MNC theory and any that are not consistent. Analyse the factors that led the corporation to be successful. Prepare a three year Global Development Strategy for the corporation‚ taking into account the current business environment. Chosen Company: The Hong Leong Group with specific focus on City Developments Limited. The primary features that define a Dragon Multinational Corporation
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the major players have been actively engaging in mergers and acquisitions‚ leading to a more concentrated market with larger market shares for the leading firms. 2. There is not a clear leader which absolutely dominates the industry. While Heineken is the leader in the international market‚ Bud (Light) leads total volume. There is also no core‚ the leading companies in international and total volume markets differ from each other. 3. In its process of expansion‚ Grolsch has engaged in
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that an international brewery become a market leader in order to make a profit. Carlsberg faced strong competition in the southeastern Chinese market‚ led by other giant international breweries such as Anheuser-Busch‚ SABMiller‚ Interbrew‚ and Heineken. The strong competition in southeastern China‚ along with an unsuccessful partnership with the Thai company Chang Beverages Pte Ltd‚ proved to be too much for Carlsberg. The fragmented Western Chinese market featured very little competition.
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February ‚ 2014 1 Agenda • • • • Introduction To Diageo Performance Ambition / 6 Must do’s Marketing excellence Sustainability and Responsibility 2 purpose dia-geo The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). They take this to mean every day‚ everywhere‚ people celebrate with our brands. This translates into the purpose‚ which is to celebrate life‚ every day‚ everywhere. 3 Who we are • A strong company‚ with outstanding brands and great people with
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In the first tutorial‚ we have discuss the international management and more focus on international. In my impression‚ international management refers to the enterprise management with international perspective‚ accord with international practice and the development trend‚ can efficient allocation of resources throughout the world. The tutor has introduce the international management. Through the interpretation of the tutor let me have some knowledge of international management slightly. Here
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PART A CHANGE is unavoidable in order to remain competitive in today’s fast-paced market environment. Management guru‚ Tom Peters puts it that ‘change or die’ has been the bottom line for countless firms (Jick & Peiperl‚ 2011). Change can be large or small‚ evolutionary or revolutionary‚ sought after or resisted (Hayes‚ 2010) and is a general feature of organisational life‚ both at an operational and strategic level (Todnem‚ 2005). Burnes (1992) expressed that ‘change management is not a distinct
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