Report to the Management:A Strategic Analysis of Zipcar | | | Student ID Number: 0898244‚ 0889876 | 11/30/2011 | Table of Contents 1.0) Abstract………………………………………………………………………...2 2.0) Introduction…………………………………………………………………….3 3.0) PESTEL Analysis…………………………………..……………..…………...4 4.0) Five Forces………...……………………………..…………….…..…………..6 5.0) Three Generic Strategies.……………………………..……………..…………8 6.0) Strategy Direction……………………………………………………...……..10 7.0) Value Chain Analysis…………………………………
Premium Strategic management Car rental
strategies. The two models combine with each other properly‚ creating the successful situation of CRH in building material industry. PESTEL is one of the most useful models to analyze the environmental factors for companies in almost every industry. It also called as Environment analysis in professional areas. As a tool of searching and evaluating external factors‚ PESTEL is a model to have a clear look at the macro environment as well as all the forces which can influence the groups and the industry
Premium Architecture Construction Globalization
Marketing 1‚ baaf 2 | Analysis of the Macro Environment | Using the PESTEL Analysis of Sky | | Keith McCarthy | 11/18/2011 | Lecturer: Lorraine Dunne | Introduction 3 Literature Review 3 Macro Environment 3 Political 3 Economic 4 Social/Demographic 4 Technological 4 Environment 4 Legal 4 Skys PESTEL Analysis 5 PESTEL Analysis Diagram_______________________________________________________5 Political Factors: 5&6 Economic Factors 6 Social Factors 6&7 Technological
Premium British Sky Broadcasting Rupert Murdoch
Appendix A- External Analysis Relevant factors in Macro Environment-PESTEL PESTEL: Social Drivers: Consumers want a place to eat that can be healthy with quick service. (C-13) • Chipotle offers a social value to customers through: • Friendly servers and quick service Chipotle biggest innovation was to complete the customer order quickly (C-6) Was able to provide friendly service while serving over 300 customers per hour (C-6) • Brand values (Chipotle Experience) Founder wanted to
Premium Fast food Chipotle Mexican Grill Fast casual restaurant
such a large platform like the London Olympics. “London cardiologist Dr Aseem Malhotra is so concerned about the impact on people’s health he is questioning the association of the some of the key sponsors like Coca Cola‚ Cadbury’s‚ McDonalds and Heineken with the 2012 Olympic Games” (BBC News‚ 2012). The president of the IOC‚ Jacques Rogge‚ however‚ justified the accusations by enlightening how ‘healthier options of food and drinks’ were available at the events. The national paper‚ Independent stated
Premium Olympic Games 2012 Summer Olympics Summer Olympic Games
has no presence before the acquisition: Miller brands in Europe‚ and SAB brands in the United States. The company is facing tough competition with Anheuser-Busch InBev‚ the world’s largest brewer. This company has globally established brands like Heineken‚ Amstel‚ and Guinness; and SABMiller aims for its brands to achieve the same global status. The two companies are making strategic investments in China‚ the largest beer market in the world with annual sales of $6 billion. -------------------------------------------------
Premium Beer Miller Brewing Company United States
of techonological change and Research & Development(R&D) activity and so on. They determine the barriers to entry and efficiency of the production levels and as well as the outsourcing decisions of factors of productions. Pestel Analysis of Cafe Coral External Analysis: PESTEL Each and every industries may it be small or large companies are subject to different elements that affect the firm’s function as a whole. These elements are considered as the driving forces for the success or even the
Premium SWOT analysis Economics Strategic management
listed on the main board of Kuala Lumpur Stock Exchange during the same year. GAB operates the Sungei Way Brewery which started operations in 1965. Located in Selangor‚ the brewery occupies a land area of 23.72 acres and oversees Guinness‚ Tiger‚ Heineken‚ Anchor Smooth‚ Anchor Strong‚ Kilkenny‚ Anglia Shandy and Malta in the country. GAB is the first and only brewery in Malaysia to receive the Hazard Analysis Critical Control Point (HACCP) certification from the Ministry of Health and received
Premium Malaysia Beer Economy of Malaysia
prices‚ political pressure‚ and competitor’s rivalry). Information presented in the Case will be analyzed using: PESTEL Analysis (Yüksel 2012)‚ Porter’s Five Forces Analysis (Porter 2008)‚ organizational and financial performance‚ SWOT analysis (Bernroider 2002). Options and recommendations will be provided based on Hubbard’s (1996) recommendations. Macro-environmental/PESTEL Analysis Politic Sub-factors: Governments of most countries have a strong influence over air-carrier business
Premium Air France European Union Air France-KLM
Contents Introduction 2 Operational Strategy 2 Environmental Audit in Existing Markets 3 PESTEL - Italy 3 PESTEL China 4 PESTEL - UK 5 Porter 5 Forces – Italy 6 Porter 5 Forces – China 7 Porter 5 Forces - UK 7 Product Life Cycle 8 SWOT Analysis 8 Internationalization - Pakistan 9 PESTEL – Pakistan 9 Porter’s 5 Forces – Pakistani Market 10 PORTER’S DIAMOND AND TOYS “R” US IN PAKISTAN 10 Entry Strategies for Pakistan 12 Conclusion 12 References 13 Introduction Boffi
Premium Inflation Economics Economic growth