make primary research unnecessary? What are some major sources of secondary data? 7. What are the advantages and limitations of secondary data? 8. A manufacturer of a new product for whitening teeth would like to investigate the effects of package design and label information on consumers’ perceptions of the product and their intentions to buy it. Would you advise the manufacturer to use observational research‚ experimentation‚ or a survey? Explain your choice. (show which method will be more
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Unit 4: Seminar – Price Controls Unit 4: Seminar – Price Controls Juan Ujueta Kaplan University BU224: Microeconomics Professor: Vilma Vallillee August 1‚ 2012. Price Controls Despite the fact that all markets tend to move into equilibrium‚ there might be occasions when neither buyers‚ nor sellers are satisfied with that equilibrium. Even at an equilibrium point buyers will contest their cases that prices should be go down‚ and sellers contest their
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Promotion is one of the major "tools" used in Marketing. Marketers usually use promotion to communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation‚ promoting their product as better than any other similar products‚ or by changing the views‚ awareness‚ beliefs and feelings of perspective customers. When the marketer uses interpellation‚ he will be promoting his product with the help of someone
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Analysts expect gas prices to decrease or remain mostly flat not only in 2014‚ but for years to come. Nonetheless‚ drivers in some states will see higher prices at the pump‚ starting January 1. Gas prices may not have seemed all that cheap in 2013. But in fact‚ prices for the year as a whole were less expensive than they have been. According toAAA’s year-end report‚ American drivers paid $3.49 per gallon of regular‚ on average for 2013. That’s the cheapest per-gallon average since 2010; the national
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Hi guys‚ my name is Betty. I am the lead of my group today. I am goanna talk about fuel prices. The issue of fuel is very complex. First‚ what is fuel? It is material such as coal‚ gas‚ or oil that is burned to produce heat or power. And these 3 energies occupy the major parts of fuel use. In the past few years‚ fuel prices went up rapidly. Each country is very sensitive on the price. What causes fuel prices to rise and fall? For instance‚ let us have a look at oil. There are two main reasons
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environmental responsibility. In particular‚ BMW targeted its sales pitch to the younger market‚ whereas Mercedes retained a more mature customer base. In response to BMW’s success‚ Mercedes has been trying to change their image by launching several products in an effort to attract younger buyers who are interested in sporty‚ performance-oriented cares. BMW‚ influenced by Mercedes‚ is pushing for more refinement and comfort. In fact‚ one automotive expert says that Mercedes wants to become BMW‚ and vice
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– IRDA (Insurance Regulatory & Development Authority) to operate in this industry. This company comes under the same rules and regulations which manages all regulated financial institutions of this country. More over each policy developed by our product development passes through several rounds of approval procedures and testing by IRDA’s expert panel before the same has been launched. Please follow the link attached herewith to go the website of IRDA which gives the basic details of our company
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Consumer-Oriented Sales Promotion I. A. Sales Promotion Overview What are Sales Promotions? All of us occasionally delay a purchase until the wanted item “goes on sale.” Sometimes we make an unplanned purchase because of a coupon. Perhaps our loyalty to some brands we use now began with a free sample. If any of these are true for you‚ then you took advantage of an extra incentive to buy broadly known as “sales promotion.” 1. Sales promotion definition and classifications. More formally‚ we
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Sales Promotion Techniques Mary McDonald Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals‚ increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising
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Definition of ’Price Elasticity Of Demand’ A measure of the relationship between a change in the quantity demanded of a particular good and a change in its price. Price elasticity of demand is a term in economics often used when discussing price sensitivity. The formula for calculating price elasticity of demand is: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price If a small change in price is accompanied by a large change in quantity demanded‚ the product is said to
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