Crisis Negotiations Between Unequals by Heinz Waelchli and Dhavan Shah Case Illustration: Impractical power negotiation the Melian Dialogue between Athenian Empire and ppl from isle of Melos Both Athenian and Empire engaged in hard positional bargaining – no tradeoff and mutual interest/agreement Effect: DISASTER the destruction of Melos Analysis: Who are they? Athenian Empire | Isle of Melos | Involved in Peloponnesian War (Athenian vs. Spartans) | Independent‚ neutral
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The Anthelmintic Property of Methanolic and Ethanolic extract of the Kulitis leaves (Amaranthus viridis) Chapter 1 Introduction The World Health Organization estimates that a staggering two billion people harbor parasitic worm infections. Parasitic worm also infect livestock and crops‚ affecting food production with a resultant economic impact. Despite this pevelance of parasitic infections‚ the research o the Anthelmintic drug is sparse. According to the WHO‚ only a
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Company Description A.1. Steak Sauce is one of the premier brands in the Kraft Foods portfolio. Developed in England during the 18th century its name originated from King George declaring the Steak Sauce as “A.1.”. A.1. Steak Sauce was first sold in North America in the early 1900s. A.1. Steak Sauce was obtained as a part of the portfolio when Kraft Foods acquired Nabisco‚ another food company‚ in 2000. A leader in the Steak Sauce category‚ A.1. Steak Sauce‚ with a market share of 54% experienced
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practice of using a company’s name as a product brand name • Disney‚ for example‚ includes the word "Disney" in the name of many of its products • These brands may also be used in conjunction with product descriptions or sub-brands: • For example Heinz Cream of Godrej Frost Free Refrigerators‚ or Virgin Mobile Corporate Brand Architecture • Advantage Corporate brand‚ umbrella brand‚ and family brand • One Ad for all brands • Easy acceptance of new product introduced • Standardization of :
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Open Source Software Case Studies Examining its Use April 2003 The Dravis Group San Francisco‚ CA info@dravis.net 415-665-8745 Open Source Software: Case Studies Examining its Use April 2003 Table of Contents Executive Summary 5 Summary of the Case Studies 5 Afilias‚ Ltd. - Open Source Database and the Internet. 7 DevIS - Providing Solutions to the US Government. 9 Largo‚ FL - Open Source Software Supports the City. 11 Marienhospital – Reducing Costs
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STUDENT NUMBER | SURNAME | OTHER NAME (S) | SEMINAR PAPER NUMBER | 1136310 | PRATT | EBO PANYIN | 5 | Kotler and keller (2009)‚ suggests that brand extension is the introduction of new products into a market by a company‚ under an already existing strong brand. This could be an extension of the brand or may not have anything to do with the existing brand. An existing brand that gives rise to the brand being extended is known as the parent brand. There are advantages and disadvantages involved in
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made to the market could be compared to Seagate size improvement of the 5.25 inch to 3-inch drive‚ the smallest then. They did although have a unique attribute: ruggedness. Realizing that durability/ ruggedness actually was their unique selling point (USP) could have led them to a start of disruptive thinking. The strategy chosen was a limited one as the costs were to inferior to the demand out there in the instable PDA market. Realizing that they were just sustaining instead of disrupting technology
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1) Procter & Gamble sells six brands of laundry detergent in the United States‚ each designed for one of six laundry segments Procter & Gamble has identified. Together‚ these six brands take four times the market share of Procter & Gamble’s nearest competitor. Which of the following is a disadvantage of Procter & Gamble’s differentiated marketing strategy? a- lost sales that would have been made with an undifferentiated marketing strategy across all segments b- lost customer
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Introduction Indian Aviation sector in the post-liberalization period can be divided into two phases: 1992-99‚ when six major private airlines took to the sky and post-2000 – witnessing a new breed of airlines jostle for their share of the sky. In 1992-93 the entry of new players in Indian Civil Aviation Industry was facilitated because of change in environmental factors. Two of the most important changes were: deregulation for private sector and the relaxation in rules regarding fleet size. Banking
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com/decisiones/decisiones.html ivelez@unitecnologica.edu.co nachovelez@gmail.com Cartagena 7/16/2010 Financial and Ratio Analysis. Vélez 1 Operating Leverage Financial and Ratio Analysis. Vélez 7/16/2010 2 Variable Costing Q * USP – Q * (UVC +UVE) – FC – FE = EBIT • Operating leverage is the degree to which a firm uses fixed costs in its operations. The higher the relative fixed costs (% of total costs)‚ the higher the firm’s degree of operating leverage. In firms with high degree of
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