Case Development Report for Celanese AG Group Assignment Contents Contents 3 Introduction 4 Industry Understanding – Michel Porter’s five forces Model 4 Value Chain Analysis 6 How important is Celanese’s centralized enterprise system to its business strategy? Why? What is its business value to the company?.....................................................................9 How successful was Celanese in meeting these challenges? What problems did it solve? How? Which problems
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best answer for each. 1. While there are many routes to sustainable competitive advantage‚ they all involve A) building a brand name image that buyers trust. B) delivering superior value to buyers and building competencies and resource strengths in performing value chain activities that rivals cannot readily match. C) achieving lower costs than rivals and becoming the industry’s sales and market share leader. D) finding effective and efficient ways to
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in HOW MUCH DO CREDIT CARD COMPANIES KNOW ABOUT YOU? 1. What competitive strategy are the credit card companies pursuing? How do information systems support that strategy? 2. What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? 3. Are these practices by credit card companies ethical? Are they an invasion of privacy? Why or why not? IS THE IPAD A DISRUPTIVE TECHNOLOGY? 1. Evaluate the impact of the iPad using Porter’s competitive
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September 7 2013 Chua Tiang Choon‚ Keith Executive Chairman ABR Holdings Limited Swensen’s Restaurant 41 Tampines Street 92 ABR Building‚ S528881 PROPOSAL OF IMPLEMENTING SELF-SERVICE ELECTRONIC ORDERING SYSTEM Dear Mr. Chua‚ As per our discussions earlier‚ I am pleased to confirm that Creative Ideas Consultants have gone through the current Business Information System of Swensen’s . Although no major change to the Business Information System is required‚ we would like to propose
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clear operation strategy to achieve their business goals. An operation strategy is a long-term development plan which uses the major resources in order to achieve the business strategy in a company. Speaking simply‚ the operation strategy is to add value for the customers (Davis‚ Aquilano & Chase‚ 2002). The role of operation strategy is to offer a plan for operation function in order to make the best of its resource. An operation strategy is point out the guidelines and plans for utilizing the
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direction than the rest of the industry. ECCO is the world’s only shoe brand that owns and controls the entire value chain. The market and consumer insight combined with effective supply chain set up ensure long term profitability. Jens Chr. Meier‚ ECCO’s production manager‚ says: “The logistics and management part of ECCO’s supply chain in by no means trivial. At the end of the chain‚ closest to consumer‚ we have around 6‚000 outlets distributed across three parts of the world: Europe‚ Asia and
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Heinz Marketing Plan Heinz brand is trusted worldwide‚ has earned a reputation for quality‚ nutrition‚ innovation and value. Heinz has shown significant in marketing and productivity for 2013 to drive a continued excellent performance. The main strategy behind Heinz product strategy has been to streamline their product offering. In order to offer better quality products‚ Heinz decided to categorise their items. All there products now fall under three major brands; Sauces‚ Ketchup‚ Baby foods
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1) Critically examine and comment on the pros and cons os Airbu’s Strategy of assembling an aircraft at different locations? Advantages and Disadvantages of their strategy? Explain Airbus is a multinational company‚ with its headquarters in Toulouse‚ which coordinates all activities and controls the progress in all corporate functions. Its main actions are focused on four EU members: France‚ Germany‚ UK‚ Spain (Airbus online: 2012) France includes four manufacturing sites and three assembly
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assessment of the new strategy using Value Chain Analysis and Activity Based Costing . A brief history of Pillsbury and its old strategy is outlined initially. The discussion then focuses on their new strategic focus with emphasis on the how and why of this change. The performance of Pillsbury is assessed using Value Chain Analysis with an explanation on how Pillsbury leverages primary and supporting activities to decrease cost and add value across the chain. Activity Based Costing analysis is used
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IS risk? a) Awaking a sleeping giant b) Implementing IS poorly c) Demonstrating bad timing d) Running afoul of the law e) Mobile-based alternative removes advantages Ans: b (Medium) Response: See page 67 3. Suppose Zara has a linked supply chain with Silk City‚ a fabric supplier. Zara and Silk City use IT to seamlessly exchange data‚ communicating requirements as well as delivery expectations. The relationship between Zara and Silk City is best described as: a) Strategic alliance b) Co-opetition
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