Journal of Pragmatics 36 (2004) 1253–1269 Metaphor and translation: some implications of a cognitive approach ¨ Christina Schaffner* School of Languages and European Studies‚ Aston University‚ Aston Triangle‚ Birmingham B4 7ET‚ UK Received 5 June 2003; received in revised form 12 September 2003; accepted 8 October 2003 Abstract Metaphor has been widely discussed within the discipline of Translation Studies‚ predominantly with respect to translatability and transfer methods. It has been argued
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selling discounted branded and private label clothing and home goods. Kohl ’s is in the same category of national department store competitors such as J.C. Penney and Macy ’s Inc. Kohl ’s is vulnerable to a weak U.S. economy and declining consumer spending because the company has no stores outside of the US and does not have an international presence to serve as a buffer to fluctuations in the US economy. However‚ Kohl ’s discounted pricing allows it to ride out tough economic times better
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L. Robert Kohls opens his book‚ Survival Kit for Overseas Living‚ with a preface that reminds its reader that even if you have chosen to live your life up until now within your own culture and/or social groups people in today’s world are expected to know and be able to function within society at an intercultural level of acceptance and unity. The purpose of this book is help Americans to see what intercultural skills we already have‚ those that must be developed to ‘survive’‚ and to become aware/more
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The Values Americans Live By by Robert Kohls In the article The Values Americans Live By by Robert Kohls‚ he states in the very first paragraph‚ "Most Americans would have a difficult time telling you‚ specifically‚ what the values are which Americans live by." This statement is dead on when comparing America to almost any other country. In America there are so many different cultures because families from other countries are coming here in search of a better life. There is a very large diversity
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History Unit 5 Test Review Cold War: refers to the period after the Second World War between 1945 and 1990‚ when increasing political and diplomatic tension between the West/United States and the East/Soviet Union created a constant threat of war. There were 2 speeches given in 1946 that alerted the world to the growing tension between the soviet and western world. 1. Stalin’s “Two Hostile Camps”: In February 1946 Stalin gave a speech to voters in Munich in the speech he predicted that the
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on this warm breezy August day Kohl and Renee were window shopping; one of their favorite pass times. After the last three months of constant cleaning‚ rearranging furniture again and again‚ Renee was in desparte need of a break. Kohl parked on the south side‚ and they walked their way north. “Hey Renee‚ look at this‚” Kohl said for the millionth time. “Wait a second‚” she replied‚ again‚ while looking at something else. Kohl loved rare pieces of jewelry‚ and
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Their positioning statement is to be the leading family focused‚ value oriented‚ and specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient‚ friendly and exciting (Kohl ’s Factbook‚ 2011). Kohl’s target market is a two-income family with kids at home that don ’t have a lot of time‚ and they are looking for value. Kohl’s is center in a mix market niche‚
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A Study of Competencies: Ronald Reagan 1911-2004 Dean A. Smith Organizational Behavior and Leadership Management 5590 Webster University Background Aristotle summed up greatness as the ability to translate wisdom into action on behalf of public good. This‚ he said requires a combination of the key traits of moral virtue‚ practical wisdom‚ and public- spiritedness. In addition to knowing what is good for oneself‚ great leaders must know what is good for others as well. Aristotle
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Germany unification Why? Growing ties between the two Germany’s and a certain revival of a sense of German national identity preceded reunification during the 1980s. With the decline of the USSR and the end of the cold war and the fall of the Berlin wall allowed for German unification in 1990s. When? How? On October 3rd 1990 GDR and FRG were formally united. German reunification posed the challenge of introducing new markets to an economy with none. The formerly communist German Democratic
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• Structure the date/facts • Consider alternative solutions • Select the best possible option • Justification of the selection Identified problem in The Thomas Shop’s case study: • Survival in the midst of competition by Wal-Mart‚ Maurices and Kohl Structuring the data: A company’s Business Strategy can be a focus on one or more of the following: • Cost advantages - Product is cheaper. For e.g. Chinese and Pakistani companies‚ Wal-Mart‚etc • Quality - Product is better. For e.g. Swiss
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