Executive Summary The modern market has become very diverse with most businesses adapting to this by putting in place different marketing and promotional strategies. Those whose strategies are aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool
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Loyalty Essay Loyalty is a complicated concept‚ which can be interpreted in many points of views. It is related to many other terms such as love‚ friendships‚ family relationships and many others. Loyalty is most of the time the basis of these other concepts. Without the presence of loyalty a strong relativity can never be built. Other than emotional relations‚ loyalty is valid for many other areas‚ as well. Many people know devotion as a synonym for loyalty‚ but it is certain that loyalty can
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Book value: The book value of ordinary share is the net worth of a corporation less the par value of preference shares outstanding divided by the number of ordinary shares outstanding. Suppose the net worth of a company contains the following information viz; Preference shares (Rs. 100 per share): 1000000.00 Ordinary share (Rs.5 per share): 1500000.00 Share premium:
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MAKING INVESTMENT EASIER GIVING CUSTOMER ADVICE MAKING THE MARKET MORE ASSESSIBLE “OUR AIM IS TO IMPOWER THE INVESTOR TO MAKE INVESTMENT DECISION THROUGH QUALITY ADVICE AND SUPERIOR SERVICE” Sharekhan limited Amravati branch. Tank Complex‚ Above Union Bank‚ Rajkamal Square‚ Amravati www.sharekhan.com COMPANY PROFILE Sharekhan is a firm which is working under SSKI
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1The evolution of Customer Loyalty strategy 4 2.2 Benefits of Loyalty 4 2.2.1 Cost savings……………………………………........................................................4 2.2.2 Referrals……………….…………………………………………………………….4 2.2.3 Complain rather than defect…………………………………………………………4 2.2.4 Channel Migration…………………………………………………………………..4 2.2.5 Greater awareness of brand asset……………………………………………….…...4 2.2.6 Turn left rather than right………………………………………………...………….4 2.3 Customer Loyalty approaches……………………………………………
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Social Care Policies and Legislations are the governing force that underpins the perplexed structure and delivery of Adult Social Care. With reference to the case study ‘Anne’‚ this assignment will aim to demonstrate a critically analytical understanding of such foundations. Accompanied with‚ an analytical exploration of the Personalisation agenda and its application within the case study. Furthermore‚ effective multi-agency working is said to be at the forefront of ‘Personalisation’‚ promoting an
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Running head: SPECIFIC HELPING SKILLS Specific Helping Skills that can be used with clients Audrey Horton University of Phoenix Abstract As a professional working in the field of Human Services‚ having specific helping skills are vital to the effectiveness of the services as well as the goals of the client. There are many elements that support both verbal and non-verbal communication. Contrary to the supportive elements that determine success‚ there are also a wide range of barriers that
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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Kristen Shaw American Government‚ POS11034‚ Tue/Thur 10:00 AM Subhas C. Rampersaud September 22‚ 2011 Helping The Needy With the economic downturn in the early 2000’s many people have found themselves in financial trouble with debt‚ in the middle of a foreclosure‚ and some without a job at all. Without money people can’t afford to live in a home and many find themselves homeless. Before recently‚ the average person didn’t see many homeless people let
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