EVALUATION OF BRAND NAMEA brand is a combination of name‚ term‚ sign‚ symbol and design intended to identify the goods or services of one seller‚ which helps him/her to differentiate from those of competitors (Kotler 2006‚ 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then‚ the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps‚ the founder of subway - Fred DeLuca and Dr. Peter Buck - realized the importance
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SDM GROUP 3 – SECTION B Lincoln Financial Group: Making LFD a Reality Arun (138) Harish (144) Sudhish (183) Rahul (230) 2011 INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE 1) What are your reactions to Thompson and Miner’s implementation plan? How well did the various pieces of the new sales strategy work together? LFG’s distribution approach had a lot of drawbacks and some of them included Lack of coordination among various wholesalers which led to a situation where
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Brand Equity ‐ managing by marketing metrics There are several stakeholders concerned with brand equity‚ such as the firm‚ the customer‚ the distribution channels‚ media and other stakeholders like the financial markets and analysts‚ depending on the type of company ownership. But ultimately it is the customer who is the most critical component in defining brand equity as it is his/her choices that determine the success or failure of the company and the brand. Customer knowledge about the brand
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The Global Branding of Interbrew and Stella Artois One of the largest brewers in the world‚ Interbrew grew rapidly in the 1990s from its home market in Belgium to a global presence in markets around the world. As this essay will demonstrate‚ Interbrew ’s global strategy of consolidation and market penetration has been balanced between a respect for local autonomy and beer culture with efforts to adapt the flagship brand of Stella Artois to these cultures. The global beer industry is highly
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Group Communications Video CasesThree videos of different group and team interaction will be reviewed for this paper. After they have been viewed they will be discussed on matters of the relationship between group members‚ member diversity and communication style. The first case study to be reviewed is: Helping Annie. In this video a school nurse has called a meeting with a psychiatrist and a social worker to discuss the case of a High school student‚ Annie‚ who possibly suffers from depression
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND OF THE PROBLEM/STUDY Branding is one of the most important aspects of the marketing arena. In this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization)‚ branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand
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ADRC-TAE Issue Brief February 2007 Private Industry Lessons: Branding Concepts and Strategies for the Social Service Sector Prepared by: Gilbert Thompson The Lewin Group thanks Catherine Adams Hunt‚ Marketing Specialist at Iowa State University Extension‚ for her thoughtful review and contributions. INTRODUCTION The Aging and Disability Resource Centers (ADRC) initiative is designed to serve as a “single point” of entry to public long-term care support programs‚ benefits and resources. Its national
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with the help of local governments • Connect & Develop strategy – collaboration of in-house experts with external scientists‚ engineers‚ consumers‚ and other companies to develop new products and services Sanex Conquering Europe – Product and Branding Sanex –Standardize or Localize • Sanex was successful in Spain • The product failed in UK • Launching Sanex (dermo-protective liquid soap product) throughout Europe • Pan-European strategy or “localized” strategy Spain-Sanex- Marketing Mix •
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IAAust Asbestos Working Group Discussion Paper Prepared by the Asbestos Working Group: Andrew Huszczo‚ Peter Martin‚ Siddharth Parameswaran‚ Craig Price‚ Andrew Smith‚ Donna Walker‚ Bruce Watson (Chair)‚ Guy Whitehead Presented to the Institute of Actuaries of Australia Accident Compensation Seminar 28 November to 1 December 2004 This paper has been prepared for the Institute of Actuaries of Australia’s (IAAust) Accident Compensation Seminar‚ 2004. The IAAust Council wishes it to be
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Analysis of an Unfamiliar Situation in Group Work Introduction Henry Tam was a Harvard graduate student‚ and he expected severe problems with employment after graduation from the university‚ so he decided to participate in the School’s annual business plan contest (Polzer‚ Vargas & Elfenbein‚ 2003). The HBS Business Plan Contest trains students to be future entrepreneurs‚ and this competition allows only group projects. Henry decided to join one group‚ which goal was to create an interactive online
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