Strategic Planning in Marketing Preface The purpose of the strategic planning is to find ways in which the company can best use its strengths to take advantage of the opportunities in the environment. For long run survival and growth‚ companywide strategic planning is done which involves defining a company’s mission‚ setting companies goals and objectives‚ designing the business portfolio‚ planning other functional strategies. Marketing Strategies and programs operate within the broader strategic
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A STUDY TO MEASURE THE EFFECTIVENESS OF EMPLOYEE WELFARE MEASURES AT TAMILNADU PETROPRODUCTS LTD. CHAPTER – 1 1.1 INTRODUCTION Labour welfare is one of the major aspects of national programmes towards betterment of the conditions of labour force and creating a congenial work environment with decent comfort for this class of population for leading good standard of life. Measures and activities undertaken by the state‚ employers and association of workers standards of
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ArchivesCompany Mergers | | (As on 30th June‚ 2012) | | | | Scrip Code | Name of the Company | Reasons | 504377 | A.T.E. trading & Manufacturing Co. Ltd. | Amalgamation with Motex Engineering Co. Pvt. Ltd. | 516076 | Ador Technopack Ltd | Amalgamation with J.B. Advani & Company Pvt. Ltd. | 531561 | Akash Housing Ltd. | Amalgamation with Vijay Shanthi Builders Ltd. | 524596 | Alcheme Organics Ltd. | Amalgamation with Aarti Industries Ltd. | 524538 | Allied Resins & Chemicals
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globalization; and an increasing tendency for consumers to shop at mass-discount shops rather than the well-established companies within the Industry. The main players in this industry are Unilever‚ P&G‚ Nestlé‚ Johnson &Johnson‚ PepsiCo‚ Mars and Henkel. This report focuses on the comparative analysis of Unilever and P&G. Some of P&G’s most famous brands are Braun‚ Gillette‚ Oral-B and Pantene. These and the top 50% of most well known brands account for 90% of P&G sales and more than
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Ad Agency Report Blanca I. Davila-Pabon Grantham University BA/530 – Marketing Management December 31‚ 2012 Jan Tucker Abstract The focus of this paper is to select and research an advertising agency‚ which will then be evaluated. The paper will discuss the evaluation in two stages. Thus‚ the first section of the evaluation will include a description of the unique aspects of the agency‚ its strengths‚ services‚ specialties‚ and approach to marketing communication‚ and others
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Introduction INTRODUCTION TO COMPANIES (Chevron Corporation) Chevron Corporation is an American multinational energy corporation. Headquartered in San Ramon‚ California‚ and active in more than 180 countries‚ it is engaged in every aspect of the oil‚ gas‚ and geothermal energy industries‚ including exploration and production; refining‚ marketing and transport; chemicals manufacturing and sales; and power generation. Chevron is one of the world’s six "super major" oil companies; as of 2013
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HKU570 ZHIGANG TAO L’ORÉAL: EXPANSION IN CHINA After acquiring Mininurse at the end of 2003‚ this new Chinese acquisition of Yue-Sai only serves to confirm our determination to step up the pace of growth in China. - Lindsay Owen-Jones‚ CEO‚ L’Oréal1 On January 26th 2004‚ French cosmetics giant L’Oréal signed an agreement to acquire a famous Chinese cosmetics brand Yue-Sai. 2 The acquisition came shortly after L’Oréal made another successful bid for Raystar Cosmetics (Shenzhen) Co.
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| Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | | Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which
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References: Dodgson‚ M.‚ Gann‚ D.‚ AND Salter‚ A.‚ 2006‚ R&D Management P&Gs Major Competitors (DataMonitor‚ 2009) Unilever Avon Products‚ Inc. Colgate-Palmolive Company Henkel KGaA Kimberly-Clark Corporation Reckitt Benckiser PLC Energizer Holdings L ’Oreal S.A. 7.2 List of P&G Innovations (DataMonitor‚ 2009)
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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