Med. 2002;346(6):393–403. [3] Brouns et al. (2005). Nutrition Research Reviews 18; 145–171. [4] Chiu CJ‚ Liu S‚ Willett WC‚ Wolever TM‚ Brand-Miller JC‚ Barclay AW‚ Taylor A.‚ Nutr Rev.‚ 2011 ;69(4): 231-42. [5] Temelkova-Kurktschiev TS‚ Koehler C‚ Henkel E‚ Leonhardt W‚ Fuecker K‚ Hanefeld M.‚ Diabetes Care. 2000 Dec;23(12):1830-4. [9] Srisawas‚ W. and Jindal‚ V. K. (2007)‚ Journal of texture studies‚ 38: 21–41. doi: 10.1111/j.17454603.2007.00084.x 388
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Intro to Marketing 2014-2015 © LP CICGCI 2014 / 2015 Raluca MOGOS DESCOTES Maître de conférences IUT Charlemagne Département TC raluca.mogos-descotes@univ-lorraine.fr 1 ASSESSEMENT Marketing research project 40 % – Tutorial 1 25% – Tutorial 2 25% – Final project 50% Case study 10% Final Exam 50 % – Bonus points for participation 2 Marketing research project ◦ Your roles as marketing managers will be to conduct a marketing research regarding the brand changes conducted by LU on the FRENCH
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Title New strategies for FMCG companies Author Source References sreekanth reddy‚ MBA II Mktg Forthright 1. Marketing Management‚ Phillip Kotler 2. site.securities.com 3. FT.com 4. The Economist 5. www.wikipedia.org Document Type Secondary Analysis Subject Date Abstract The FMCG sector is undergoing a slow but definite change towards higher productivity gains in spite of decreasing retail prices. In this scenario it is important for the companies to innovate‚ use economies of scale and
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NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
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Research Methodology Research Topic: “Digital Marketing” Presented by: Maie Mesbah Introduction Internet‚ technology and mobile has changed our world * To reach an audience of 50m took: Radio 50 years TV 30 years Internet 4 years iPod 3 years Twitter 2 years * We’re now always on‚ better connected‚ informed! * We’re now used to FREE and OPEN * Users assist in both rise and fall of mass reach in short * Timeframe‚ Power to the people. We’ve become
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1. Introduction The assignments mainly consists of the following parts: Firstly‚ an analysis of Ecover ’s current position in the market. Secondly‚ how Ecover is changing its competitive strategy. Thirdly‚ consumer behaviour towards detergent. Finally‚ an outline for new marketing strategy for Ecover to enter the supermarket. 2. Background Ecover was founded in 1979 by Frans Bogaerts.It was a modest little detergent company in Malle in northern Belgium. Pierres Magnin a successful
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Druckfreigabe/approval for printing Without corrections/ ohne Korrekturen After corrections/ nach Ausfçhrung der Korrekturen ` j89 1 2 3 4 5 6 7 8 9 Q1 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 ` Date/Datum: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Signature/Zeichen: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Nonantibiotics – An Alternative for Microbial Resistance: Scope and
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If you live in Mumbai‚ sign up for the Wiki Loves Monuments photowalk on 22 September! If you live elsewhere‚ you can directly participate in the competition (see more). ------------------------------------------------- Procter & Gamble From Wikipedia‚ the free encyclopedia Procter & Gamble | | Type | Public | Traded as | NYSE: PG Dow Jones Industrial Averagecomponent S&P 500 component | Industry | Consumer goods | Founded | 1837 | Founder(s) | William Procter James Gamble |
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PRICE WARS: THE COST OF A COMPETITIVE BEHAVIOUR Introduction Price wars have racked industry after industry in recent years: from personal computers to mobile phones‚ from fast-food restaurants to airlines‚ from grocery retailing to computer software‚ from beers to frozen diet dinners‚ from automobile tires to disposable diapers‚ from detergents to underwear. All too often‚ there are no winners and few healthy survivors. Price wars indeed represent one of the extreme forms of competitive interplay
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February 20‚ 2014 Ms. Mia Colleen Banaria Brand Manager Colgate-Palmolive missy.banaria@gmail.com 1049 J.P. Rizal Avenue‚ Makati City‚ Metro Manila‚ 1200‚ Philippines Dear Ms. Banaria: Good day! We are sophomores of the Polytechnic University of the Philippines taking up Bachelor in Advertising and Public Relations. A requirement with our Brand Management subject were given to us and we are asked to conduct an interview with any resource person that knows the company well. We are
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