most recent example of a cartel was between Unilever and Procter & Gamble who were found guilty of price fixing washing powder in 8 European countries. The case that was conducted by the European Commission after a tip off from Germany Company‚ Henkel. The resulting penalty was a 315 million euros fine‚ split between
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SAP Excellence Series Editors: Professor Dr. Dr. h.c. mult. Peter Mertens Universität Erlangen-Nürnberg Dr. Peter Zencke SAP AG‚ Walldorf Gerhard F. Knolmayer‚ Peter Mertens Alexander Zeier and Jörg Thomas Dickersbach Supply Chain Management Based on SAP Systems Architecture and Planning Processes With 77 Figures and 11 Tables 123 Prof. Dr. Gerhard F. Knolmayer University of Bern Institute of Information Systems Engehaldenstrasse 8 CH-3012 Bern Switzerland Dr. Alexander Zeier Deputy
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Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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Definition of Social responsibility 9 Incentives of Corporate Social Responsibility for Businesses 11 Examples of CSR Initiatives in Egypt 12 Vodafone 12 Etisalat Egypt 13 Coca Cola 14 Chipsy 14 Telecom Egypt 15 Sodic 16 P&G 17 Henkel 18 References 19 Sustainable Marketing and Corporate Social Responsibility Introduction Sustainable Marketing: The Chance for a Real Contribution The definition of sustainability created by the World Commission on Environment and Development
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ABSTRACT: Using case study methodology‚ the authors asked quality managers about their company’s experience with ISO 9000:1994 and total quality management (TQM) implementation. The results show that initially the standard could help some companies reorganize their procedures and define responsibilities and duties. However‚ managers’ perspectives on its possible effect on company performance are not positive. Only product quality improves after implementation. On the contrary‚ TQM has improved many
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equation for Fujita‚ M. (1989) Urban Economic Theory‚ Land Use and City Size‚ Cambridge University Press‚ Cambridge. Halvorsen‚ R. and Palmquist‚ R. (1980) ‘The interpretation of dummy variables in semilogarithmic equations’‚ American Economic Review‚ Henkel‚ R. E. (1976) Test of Significance‚ Sage Publications‚ Newbury Park‚ CA. Israeli‚ A. A. (2002) ‘Star rating and corporate affiliation: their influence on room price and Jeffrey‚ M. Wooldridge (2000) Introductory Econometrics. A Modern Approach‚ South-Western
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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CASE 15: ASIAN PAINTS Core Issues: 1. Fall in demand expected for home building‚ renovations and repainting work in Indian market due to financial crisis. 2. Excess capacity due to aggressive expansion by players in the Indian paints industry during the economic boom period of 2003 – 2007. Foreign firms entering into the Indian market also exacerbated the excess capacity. 3. Difficult choices that Asian Paints would have to make: • Whether to further rationalize its portfolio by
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LAKME CASE STUDY - MARKET & ADVERTISINg OVERVIEW & MARKET SHARE High priestess of sacred Indian temple meets English army officer who’s unwittingly strayed into holy ground. They fall in love. Her orthodox father vows vengeance... That’s the story of Lakmé‚ a 19th century opera written by Frenchman Leo Delibes‚ from which Simone Tata borrowed the name Lakmé (French for Lakshmi‚ the name of the priestess). The current size of the Indian cosmetic market is approximately US$ 600 million. Of this
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Case Study 3-3: New Balance Introduction For “more than 100 years‚ New Balance has worked to move the world around us because they believe in one simple truth: we were born to move (New Balance‚ 2014).” New Balance‚ founded in 1906‚ steadily grew into a global brand during the 1990’s and now holds the title of the 4th largest athletic footwear manufacturer in the world. As New Balance grew so did the company’s need to focus on corporate citizenship. According to Veleva (2014) “corporate
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