STRATEGIC GROUP THEORY: REVIEW‚ EXAMINATION AND APPLICATION IN THE UK PHARMACEUTICAL INDUSTRY by Graham Leask & David Parker Graham Leask‚ Aston Business School‚ Aston University‚ Birmingham B4 7ET‚ UK and David Parker‚ Cranfield School of Management‚ Cranfield University‚ Bedfordshire MK43 0AL‚ UK ACKNOWLEDGMENT The authors would like to acknowledge the valuable assistance of IMS Health in the preparation of this manuscript‚ in particular the assistance of Alan Johnson‚ and the helpful
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Company Perspectives: Our long history of strong performance comes from absolute focus on our core global businesses‚ combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate
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RURAL INDIA THERE’S an interesting way of putting rural India into perspective. If India’s population‚ as per the 1998 estimates of the United Nations Population Division‚ is 982‚223‚000‚ then rural India‚ taken as 73.3% of India‚ is 719‚969‚459. Divide that by the estimated total world population of 5.9 billion‚ and rural India becomes 12.2% of world population. Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which‚ given our effective lack of
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To: Senior Management of Oriflame Belarus From: Marketing Manager XXX Date: 21/11/2010 BUSINESS CASE Version Number: 1.0 Marketing research for customers segmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual ’s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary
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CASE 5.1: MERCK ACQUISITION OF MEDCO Abstract Corporate mergers and acquisitions (M&A) have become popular across the globe during the last two decades due to globalization‚ liberalization‚ technological developments‚ and competitive business environment (Fisher & Siburg‚ 2009). The synergistic gains from M&A may result from efficient management‚ economies of scale‚ profitable use of assets‚ exploitation of market power‚ and the use of complementary resources (Mitchell
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THE GLOBAL MARKET FOR SOAPS A Market Research Report For the Public -Private Partnership on Handwashing with Soap THE LONDON SCHOOL OF HYGIENE & TROPICAL MEDICINE The Global Market for Soaps CONTENTS Acknowledgements Acronyms List of Figures and Tables Executive Summary Chapter 1: 1.1 Introduction 1.2 A Public -Private Partnership 1.3 Mutual benefits 1.4 Research objective 1.5 Methods and sources of information 1.6 What is soap? 1.7 Soap - a brief history 1.8 The market for soaps Chapter 2: The
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Analyzing and Planning on Expanding Overseas Cosmetics Market Prepared by: Tuo Du CONTENTS ABSTRACT…………………………………………………….3 INTRODUCTION………………………………………………4 Australian situation……………………………………4 Others situation………………………………………..5 MARKETING STRATEGY……………………………………9 Market Positioning……………………………………..9 Product Strategy………………………………………..9 Price Strategy………………………………………….10 Product
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 ABSOLUT VODKA AB INBEV ABBGROUP ACC ACCENTURE ACCOR ACE GROUP ACELO ACER ACME BRICK ADATA ADECCO ADITYA BIRLA ADOBE SYSTEMS AEON AEP AEROFLOT AGCO Agilent Technologies AGRIUM AIR BERLIN AIR NEW ZEALAND AIRBUS AIRFRANCE AIRTEL AKZO NOBEL ALCATEL LUCENT ALCOA ALFA LAVAL ALFA ROMEO ALIBABA ALLEN-EDMONDS Allergan ALLSTATE INSURANCE ALTRIA AMATA AMD AMERICAN AIRLINES AMERICAN
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Best Practices in Estimating the Cost of Capital: Survey and Synthesis Robert F. Bruner‚ Kenneth M. Eades‚ Robert S. Harris‚ and Robert C. Higgins This paper pn ^ents ihns‚ Wn Itujjlini; finunaal advtsi-i’s. lUic -M-ven‚ best selling texlho(>k.\ and trade hooks. The re.sulls show close aligninvn! ainuu-^:‚ all lh< M S‚ y’i’jps an ihc use of common theoreliva! frameworks and on many aspects of estimation. We Jin a ’’an.>( •arunhtn. however‚ for the joint choices oflhe nsk-free rate. heia.
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: In an age where a distinct premium is placed on looking and feeling good‚ the desire to be attractive is on the rise. Not surprising then that both men and women are seeking the services of beauticians‚ hairstylists and dermatologists to improve their looks. As this number swells‚ there is also a perceptible shift happening in the marketplace. The beauty services industry‚ largely unorganised and pegged at over Rs 12‚000 crore by some observers (others peg it as low as Rs 2‚000 crore)‚ is slowly
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