Southwest Airlines: Development of a positive culture One key component that gives a company an elusive‚ sustainable competitive advantage is culture. What is culture? In essence‚ it’s vital element that deals with people‚ trust‚ leadership and passion (dictionary.com). Why is culture important? Because our competitor can duplicate everything we do‚ for example‚ our prices‚ but they can’t duplicate our culture. Proof of the importance of a positive culture is Southwest Airlines. Southwest
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satu maskapai penerbangan terbesar di Amerika Serikat pada tahun 2004. Selama lebih dari tiga decade‚ keuntungan kompetitif Southwest berasal dari model bisnis yang unik dan dibarengi dengan gaya manajemen yang tidak ortodoks‚ terutama mantan CEO Herb Kelleher. Metode negosiasi yang tidak biasa ini adalah alasan utama untuk rekor keuntungan selama 31 tahun berturut-turut. Sejarah Rollin King mantan penasihat investasi yang sudah mengoperasikan taksi udara kecil di texas mendirikan Southwest Airlines
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conservative growth. Niche Marketing While every company is experiencing drastic competition within the airline industry‚ Herb Kelleher had explored a niche‚ a strategic window of opportunity in the industry. Since Southwest is not try to match or even really hard to match its resources and competencies with other large major airlines such as US Air‚ America West and others‚ Herb decided to be a domestic dominant rather than fight to shares part of the international or long-distance market segment
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Case Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903‚ air travel had become one of the most popular means of long distance travel. From 1937 to 1978‚ air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares‚ routes‚ schedules‚ and number of airlines‚ were
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was shaped by its organizational culture‚ which laid emphasis on taking care of employees and building relationships. The influence of the leadership of Southwest on its culture is also explained. More than 40 years ago‚ Rollin King and Herbert Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there‚ on time‚ at the lowest possible fares‚ and make sure they have a good
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Kelly who serves as the Chairman of the Board‚ President‚ and Chief Executive Officer at Southwest Airlines. A 22-year Southwest veteran who became CFO in 1989‚ Gary has worked closely with Southwest’s legendary Cofounder and Chairman Emeritus Herb Kelleher and President Emeritus Colleen Barrett to build the nation’s fifth-largest airline and the undisputed Low-Fare Leader. Mr. Gary began his career at Southwest Airlines as Controller‚ moving up to Chief Financial Officer and Vice President Finance
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Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure has made it possible for Southwest Airlines founders Rollin King and Herb Kelleher to create a culture that was unique and ahead of its time: a people first culture. This culture is supported by Southwest ’s human resource practices. Every aspect is dependant upon each other. Southwest Airlines successfully employs the mechanistic
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Introduction Gary Kelly serves as the Chairman of the board‚ President‚ and Chief Executive Officer at Southwest Airlines. A 23-year veteran who becomes CEO in 1989‚ Gary has worked closely with southwest legendary cofounder and Chairman Emeritus Herb Keller and President Emeritus Colleen Barrett to build the nation’s largest airline in terms of passengers and the undisputed Low-Fare Leaders. Gary has received awards and recognitions‚ including being named one of Business Travel News’ 25 Most Influential
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Southwest History 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory
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Assignment: Case study - Management at Southwest Airlines Judging on the basis of information in the case‚ describe the managerial skills that Southwest managers such as Colleen Barrett and Jim Parker use in their jobs at Southwest. Include examples of situations in which they use these skills. Southwest Airlines made use of three managerial skills in the process of overhauling the company: decision making skills‚ communication skills‚ diagnostic skills. Firstly Jim Parker‚ CEO and Colleen
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