SOUTHWEST AIRLINES CASE STUDY UNIVERSITY OF GREENWICH MODEL STUDENT ANSWER 29TH MARCH 2013 CONTENTS PAGE 1. EXTERNAL ANALYSIS 1.1 Wider Macro-Environmental Analysis - US Airline Industry POLITICAL The extant US Airline Deregulation Changes in the political environment can have major consequences for the airline industry. One such political consideration that has had a major consequence for the airline industry is the recent deregulation of the industry
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later in life (Kelleher). In a 2006 data study from the Centers for Disease Control and Prevention‚ it showed that 5 to 17 years old‚ almost 60% of overweight children had at least one cardiovascular disease risk factor (Kelleher). Having unhealthy food menu items is just going to add on to that percentage. JoAnne Robinett reports that the “…government moves surplus agricultural commodities into the school-lunch program; much of it canned goods and processed chicken products.” (Kelleher). According
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This allowed them to take advantage of a market‚ which was often ignored by other airlines. Southwest is not concerned with the prices of other airlines. They do not engage in pricing to meet competition‚ or pricing below competition. CEO Herb Kelleher stated‚ "We ’re not competing with other airlines. We ’re competing with ground transportation." This philosophy has led them to be very successful because they are priced below the competition‚ but don ’t raise their prices when the competition
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Southwest Airlines has been known for is inexpensive flights and upbeat‚ jokester employees since 1971. In 1980‚ Southwest adopted its mission statement as‚ “A dedication of customer service delivered with ‘a sense of warmth‚ friendliness‚ individual price and company spirit”. (Anonymous‚ 2005‚ p. 16). In 1997‚ Southwest Airlines celebrated its 25th anniversary. “The celebration centered around ten philosophical principles‚ such as ‘under promise but over deliver’ and ‘take competition seriously
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| SOUTHWEST AIRLINES‚ INC | CASE STUDY ANALYSIS | COMPARING PAST WITH PRESENT | | 12/14/2010 | STRATEGIC MANAGEMENT (Section F) Course Instructor: Mr. AbdulQadir Molvi Submitted by (Alph. Order): NUTS AND BOLTS Abdul Basit Malik (9045) Hafsa Saleem (8828) Maaz Ismail (7192) Muhammad Faizan Ali (7126) Muhammad Hassan (8780) Saba Muhammad Arif (9313) Sana Tawfik (8609) LETTER OF ACKNOWLEDGEMENT Our instructor MR. ABDUL QADIR MOLVI assigned a report of STRATEGIC MANAGEMENT
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9-803-133 REV: MARCH 11‚ 2003 JAMES L. HESKETT Southwest Airlines 2002: An Industry Under Siege Amid Crippled Rivals‚ Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service‚ Mulls Expansion In Risky Bid for Traffic — Front Page Headline‚ The Wall Street Journal‚ October 11‚ 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline‚ The Wall Street Journal
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Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines‚ Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession‚ energy crisis‚ and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of increasing
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there is only one classification rubric that is nearly twenty years old. (Farrell et al.‚ 2013; 268‚ 269‚ 273). A study conducted using many known cases of women serial killers concluded that most of the cases did not fit the profile created by Kelleher & Kelleher because it is so outdated (Farrell et al.‚ 2013; 283-284). Criminal profiling has the potential to be a useful tool in criminal investigations‚ however‚ more effort needs to be allocated towards improving and maintaining the practice to accommodate
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Practices * Problem statement: Southwest Airlines has high growth and high profitability. However‚ its cost advantage is not as big as in prior years. * Scenario: Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. Southwest primarily provides short haul‚ high frequency‚ point- to point‚ low fare service. * Analyses: * Fuel crisis and fuel price become
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plans for implementation. This will be done by looking at Southwest’s pricing strategies‚ costs‚ and competition and putting it in context with the industry as a whole. History‚ Development‚ and Growth Southwest‚ founded by Rollin King and Herb Kelleher‚ began as a small Texan airline almost 35 years ago and has grown to become one of the largest airlines in America. It was created on the following premise: “If you get your passengers to their destinations when they want to get there‚ on time
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