Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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of the business’s brand. It should appeal to the target market and leave no doubt about the business’s purpose. 3. the slogan of the business Business Slogan All SMEs need a slogan that capsulate your business’s unique selling proposition and most distinctive characteristics. SME’s slogan is ‘Global Perspectives‚ Local Insights’. For SME‚ a slogan that represents our USP – that of a local publication with a ‘worldview’. A good slogan will improve your business and your brand profitability.
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In Cohen v Herbal Concepts Inc‚[ Cohen v Herbal Concepts Inc (1984)63 NY‚2d 739.] a photo of the offended party and her little girl was utilized on the name of a cosmetic product without their assent. The respondents contended that the characteristics of the two people were not identifiable in the photograph. The court on the other hand‚ acknowledged the announcement of the offended party’s spouse and granted harms to the offended party in acknowledgment of her privacy rights. In the case
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Research Proposal # 1 Name of The Research Proposal: Brand Positioning & Repositioning Brand Positioning In marketing‚ Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization. Generally‚ the Brand positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. Identifying the attributes
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formats. 47% of global respondents agreed that humorous ads resonated the most. But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales? Cisco Tim Washer is the creator of Cisco’s ‘The Perfect Gift
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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SUBJECT : How to Improve Brand Recognition in Television Commercials Introduction: The television commercials in India have continued to have a huge variety inthem. They were funny‚ witty‚ emotional‚ inspirational‚ with good music and sound and someeven managed to strike a chord in everyones hearts. Many lasted for a longer period‚somecame and went quickly‚ and some didnt even last even for a couple of weeks. TelevisionCommercials(TVC) are perhaps one of the best tools for creating awareness
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The Strategic Position of Yahoo!: Environment: The constantly changing landscape of the internet is the environment in which Yahoo! exists. Increasing and intensifying competition from companies like Google have seen Yahoo! overtaken in terms of its leadership in key internet markets like internet searching using search engines. The fact that company has spread itself (and hence its resources) over a plethora of internet opportunities has resulted in the company becoming fragmented and uncompetitive
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Describe Pizza Hut and KFC’s investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States‚ language and cultural similarities‚ and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to
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