Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
Premium Southwest Airlines Airline
titles. Brooks was inducted into the U.S. Hockey Hall of Fame in 1990. After playing for the 1964 and 1968 Olympic hockey team and coaching the 1980 “Miracle on Ice” hockey team‚ Herb went on to coach on four different NHL teams and then later coached the French Olympic team in 1998 and team USA in 2003 (imdb.com) “Herb Brooks was behind the bench when the Americans pulled off one of the greatest upsets ever‚ beating the mighty Soviets with a squad made up mainly of college players. That shocking
Premium Management Strategic management Marketing
Steven Castellano Professor Dale Mahabir AR-172-50 14 October 2014 Herb Lubalin Herb Lubalin is highly recognized as one of the best graphic art designers because of the way he crated unique typefaces that brought any publication to life. He believed typeface was highly important because it gave an impact and strong meaning to a message. I will share with you important information about his early life and education‚ highlights of his career‚ events that were going on during his life that affected
Premium Graphic design Typography Design
Southwest Airlines: Development of a positive culture One key component that gives a company an elusive‚ sustainable competitive advantage is culture. What is culture? In essence‚ it’s vital element that deals with people‚ trust‚ leadership and passion (dictionary.com). Why is culture important? Because our competitor can duplicate everything we do‚ for example‚ our prices‚ but they can’t duplicate our culture. Proof of the importance of a positive culture is Southwest Airlines. Southwest
Premium Southwest Airlines Airline
writings‚ and the fact that several of these CEOs are considered shining examples of the modern CEO. Krames takes an in-depth look at the modern icons of business leadership: Michael Dell of Dell Computer‚ Bill Gates of Microsoft‚ Andy Grove of Intel‚ Herb Kelleher of Southwest Airlines‚ Jack Welch of General Electric (GE)‚ Sam Walton‚ formerly of Wal-Mart (now deceased)‚ and Lou Gerstner of IBM. Krames uses interviews and expert analyses to describe their leadership styles and methodologies. He also
Premium Southwest Airlines Idea Leadership
Being part of a team is a privilege. A team is a group of people who can work together‚ who utilizes each person’s strengths and works on each person’s weaknesses. Such unity and hard work leads to victory‚ without it a team will not prosper and break under pressure. The movie Miracle and the book Bleachers by John Grisham‚ are similar in ways‚ but‚ are more different in the most vital aspects: team chemistry‚ coaching technique‚ and success. Miracle depicts the true story of the 1980 United States
Premium American football Football
Q1. Though Herb produces numerous styles of writing utensils‚ would mass marketing be an option? In this scenario Herb should mass market his product. That is because he is producing wooden writing utensils which are stationary items of general utility and have universal appeal. Mass marketing is a strategy where the firm decides to ignore market segment differences and target the whole market with one offer. This strategy focuses on what is common in the needs of the consumer rather on what is different
Premium Marketing
Southwest Airlines Leadership at Southwest has grown the company. The leader has a strong personality and led the company to a great position. Herb Kelleher ’s business decisions and out of the ordinary and have had success beyond belief. Employee empowerment is needed to make any successful company. At Southwest Airlines‚ the empowerment has led the employees to lead themselves. They take pride in the actions. It allows them to get other involved and makes them more successful in the tasks
Premium Leadership Southwest Airlines Customer service
What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not? What problems do you foresee that Gary Kelly has in sustaining the culture now that Herb Kelleher‚ the company’s spiritual leader‚ has departed? There are four elements as keys to southwest’s culture: Hire great people‚ treat them like family - when you treat them right‚ then they will treat the customers right. Care for our customers warmly and personally like they’re gusts in our home
Premium Southwest Airlines Airline
healing herb. Marijuana isn’t even a drug‚ it’s a plant. Therapeutic use of marijuana has a history spanning over 4‚500 years. Around 2700 B.C.‚ in Egypt‚ marijuana (cannabis sativa) was used as a treatment for sore eyes; the Greeks used cannabis as a remedy to treat inflammation earache and edema (Teresa Odle and Clare Hanrahan). Even today‚ clinical studies have shown that marijuana is effective against relieving nausea and vomiting following chemotherapy treatments for cancer. The herb has also
Premium Cannabis Cannabis sativa