L1 - Modigliani & Miller (1958) ‘The Cost of Capital‚ Corporation Finance and the Theory of Investment’ This article mainly discusses the cost of capital‚ the required return necessary to make a capital budgeting project worthwhile. Cost of capital includes the cost of debt and the cost of equity. Theorist conclude that the cost of capital to the owners of a firm is simply the rate of interest on bonds. In a world without uncertainty the rational approach would be (1) to maximize profits and (2)
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Target for Lite (1970): 21-34 year old males with blue-collar occupations‚ who were the heavy users of the beer category Insight for Lite (1970): Heavy users of beer (from the above demographic segment) prefer a beer that they can enjoy more of while not compromising on the taste. Position for Lite (1970): Great tasting beer that had fewer calories and doesn’t fill you up Promotion strategy (1970): Advertising on television during sports programming with ex-athletes and other beer-drinking
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Kaitlyn Alfman January 08‚ 2013 Research Project Notes Ernest Miller Hemingway Born on July 21st‚ 1899 in Oak Park‚ Illinois Died on July 2nd‚ 1961. Ernest Hemingway was found dead of a shotgun wound in the head at his home on July 2‚ 1961. His wife‚ Mary‚ said that he had killed himself accidentally while cleaning the weapon. American author and journalist. He won the Nobel Prize in Literature in 1954. Raised in suburb of Chicago. Spent most of his time in Northern Michigan
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Self is called into question as Captain Delano‚ of Herman Melville’s Benito Cereno‚ faces himself in situations unlike any he has approached before. This concept of self shapes the way in which Delano acts once aboard the San Dominick and how he tackles the obvious uneasiness that his peers face. While aboard the San Dominick‚ Captain Delano is required to look at himself in a completely different way than he has ever done so before and he does this through Jacques Lacan’s mirror stage. He undergoes
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Herman Melville wrote the novel “Billy Budd” during the 19th century. Melville had several experiences at sea taking part in whaling voyages and also joined a crew while trying to get back home. On this voyage home‚ he and the rest of the ship’s crew were accused of mutiny and thrown in jail for several months. Some of Melville’s personal experiences as a sailor described in the background makes his story more interesting to the reader. In the novel “Billy Budd”‚ Melville’s usage of foreshadowing
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the box” and follow directions to be successful in this world. In Peter Elbow’s “Illiteracy at Oxford and Harvard: Reflections on the Inability to Write” he discusses the ideas of both conformity and nonconformity through a personal life story. In Herman Melville’s “Bartleby the Scrivener” the effects of relentless nonconformity are shown through a fictional story about a scrivener named Bartleby. Although either choosing to conform or not may seem like a either-or choice‚ I believe a mixture of both
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Steam Locomotives were first made in the 18th century. William Murdoch first made a prototype in 1784. An early working model was built by a steam boat pioneer John Fitch. Richard Trevithick (13 April 1771 – 22 April 1833) was a British inventor and mining engineer from Cornwall. Born in the mining heartland of Cornwall‚ Trevithick was immersed in mining and engineering from a young age. The son of a mining captain‚ he performed poorly in school‚ but went on to be an early pioneer in steam-powered
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There are often arguments over urban renewal and heritage preservation. Suggest at least two ways in which a compromise can be reached with appropriate evidence to support your view. The main characteristic of Hong Kong’s culture lies in the successful blend of East and West. Our heritage items are a testimony to our unique past and are irreplaceable. Heritage preservation provides a legacy for future generations‚ shows how those before lived‚ and enables us to retain knowledge and memories
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1. Biography of Ernest Miller Hemingway "Certainly there is no hunting like the hunting of man and those who have hunted armed men long enough and liked it‚ never really care for anything else thereafter. You will meet them doing various things with resolve‚ but their interest rarely holds because after the other thing ordinary life is as flat as the taste of wine when the taste buds have been burned off your tongue." (’On the Blue Water’ in Esquire‚ April 1936) A legendary novelist‚ short-story
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This gave him the liberty to compare the United States and Europe from the outside looking in‚ in terms of values and morals. In one of his more famous novels‚ Daisy Miller‚ James analyzes the social themes of the two and concludes that Europeans tend to be more stiff‚ knowledgable‚ and therefore evil. Americans‚ on the other hand‚ are more innocent and free. James describes the character of Daisy as "an extraordinary
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