GENERIC STRATEGIES: A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm’s strength usually falls into one of two headings: • Cost advantage • Differentiation By applying these strengths in either a broad or narrow or narrow scope‚ three generic strategies result: • Cost leadership • Differentiation • Focus These strategies are applied at business unit level. They are called generic strategies because they are not firm or industry dependant. Cost Leadership:
Premium Marketing Porter generic strategies Strategic management
Chapter 5 The Five Generic Competitive Strategies Screen graphics created by: Jana F. Kuzmicki‚ Ph.D. Troy State University-Florida and Western Region 5-1 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies‚ Inc. All rights reserved. 5-2 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies‚ Inc. All rights reserved. “Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique
Premium Marketing Product differentiation Value chain
solution about marketing and the concept of planning and strategy. At the time particularly Mevacor and Zocor hit the market‚ Lipitor just syinthesized by Warner-Lambert and it was still done animal testing or in the other words Lipitor is still developed become great statin in the world. To give alternative solution for the problem number one‚ Lipitor should understand about concept of planning and strategy and arrange suitable planning and strategy with the condition nowadays. Because the Lipitor still
Premium Marketing Strategic management Sales
styles that developed over time. Going back the time line there are many sculptures that show the culture of that period. The ones I decided to talk about are two sculptures from the Late Classical Period‚ The two pieces I chose to write about is the Hermes and the Infant Dionysos and oo. Both of these pieces were created by a popular sculptor named Praxiteles. In the beginning of the 4th century the Athenian culture began to change because of the Peloponnesian War. The art started to move away from
Premium Greek mythology Zeus Hera
Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
Premium Blue Ocean Strategy
Throughout time men have always endeavored to figure out how the world and humans came to be. The Greeks were no exception and had a very fascinating perspective on the origin of the universe. With war‚ tragedy‚ and dysfunctional all-powerful families‚ the Greek story has it all. Starting with the origin of the universe itself‚ to the creation of man and sin‚ the Greek’s story is one of the best. From the beginning of existence‚ there was Chaos‚ a black void of nothing that took up all the space
Premium Greek mythology Zeus God
PERSEPHONE Persephone is the illicit daughter of Zeus and his sister‚ Demeter. She was the goddess of agriculture‚ vegetation‚ land and fertility. She was abducted by Hades‚ who was madly in love with her. Hades gave her six seeds of pomegranate to eat in order to tie her with the Underworld forever but Zeus ruled that Demeter and Hades must share the unhappy girl. For six months‚ Persephone lives with her husband‚ and for the rest of the year‚ she lives with her mother. She was entitled as the
Premium Hera Demeter Zeus
Bitter Loneliness‚ Sweet‚ Sweet Revenge She watched the boat drift away‚ the happiness she felt for the past year ebbing from her mentally and physically. She stared at the vast expanse of blue in front of her‚ nothing but water‚ not a boat or ship in sight. Circe sat there for hours‚ first angry at Odysseus‚ then angry at herself‚ but then a feeling of numbness took over afterwards‚ as if she could not feel‚ as she tried to process her loneliness after a year of constant company. Circe was alone
Premium Odysseus Debut albums Odyssey
Many monsters were apparent in Greek culture; including the lamia‚ a child-devouring‚ demonic woman. Lamia‚ daughter of Poseidon‚ god of the sea‚ was once the queen of Libya. Zeus fell in love with Lamia and the two bore many children. Green with envy‚ Hera stole and viciously murdered Lamia’s children in revenge; subsequently‚ Lamia gouged her own eyes out in anguish of her lost children. Zeus then transmogrified her into a half-human‚ half-serpent monster‚ the Lamia‚ and gave her permission to
Premium Greek mythology Zeus Athena
#2 Hera History: Well where do we start ok Hera was Cronus daughter. Cronus which is hera’s dad was the leader and the youngest of the first generation of titans. He and his father ruled during the mythical Golden Age. Hera’s mother Rhea is the titaness daughter of the earth goddess Gaia and the sky god uranus in greek mythology. Hera is married to her brother Zeus. Hera can also be known for her Introduction: Hera was a goddess of women and marriage in Greek mythology. Hera is a loving
Premium Greek mythology Zeus Hera