A REPORT ON THE ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS CONDUCTED BY: NAME: MBURU ID: L0471ALAL0211 MODULE: STRATEGIC INFORMATION MANAGEMENT LECTURER: DAVID ACQUAYE COURSE: BA-BMS 4 DATE: 19TH APRIL‚ 2012 WORDS: 3‚776 SCHOOL: LONDON SCHOOL OF COMMERCE LONDON‚ UNITED KINGDOM Table of Contents Executive Summary3 Chapter One Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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1. External factors that have impacted the profitability of the newspaper industry in general and‚ specifically in Hong Kong‚ over the last 20 years: Main factors:- Economy and government policies-China adopted Open Door Policy for businesses. This promoted foreign trade and economic investment‚ and led to evolvement of many business start-ups. In 1980s‚ the economy was booming‚ Hong Kong became magnet for international trade‚ with its high GDP growth rate‚ averaging to 5.2%. With improved
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Summary The case study ‘Hermes Fund Management‚ Total and Premier Oil: the responsibility and accountability of business’ documents that in 2008‚ Hermes Equity Ownership Service (EOS) considers whether they should support Total‚ one of its clients‚ a giant French oil company operates a business in Burma/Myanmar and should they accept Total ’s invitation to visit Burma/Myanmar. David Pitt Watson‚ founder of Hermes EOS has said: "Hermes ’ philosophy is different from most founds. It seeks to create
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On a warm day in 3000 B.C on Mount Olympus Poseidon was swimming on his own time Hermes is the most interesting god because‚ he is described as a moving freely between the worlds of the mortal and divine. It is a mind blowing fact that a god is not caring where he goes‚ it’s crazy to people. So starting off‚ Hermes was born in a cave on the mount Cheyne. Zeus had impregnated Maia when it was nighttime and Hermes was born by the time dawn was up. He is an Olympian God of roads‚ travel‚ language
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Blue Ocean Strategy Paper Sarah Chambers MKT/421 09/21/2014 Norbert Gray JR. Blue Ocean Strategy Paper The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It
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Strategy can be described as a set of related actions that mangers take to increase their company’s performance (Hill & Jones‚ 2007). A company’s strategy in undertaken by top management to improve the company’s efficiency and effectiveness to gain a competitive advantage over other companies in the same competitive field. Therefore a company’s strategic planning process can assist them in gaining a competitive advantage. Thompson‚ Strickland & Gamble (n.a) explained ‘a company’s strategy is managements
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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Throughout multiple mythical stories‚ Hermes possesses several different characteristics. He is known primarily as the messenger of the gods; however‚ he appears in several stories performing different tasks. Throughout mythology‚ Hermes possesses both negative and positive personality traits; he is portrayed as a cunning thief‚ an intelligent‚ strategic god and a respectful‚ kind warrior during the Trojan War. Thieves often ask for Hermes’ guidance‚ as he was a thief from the first day he was born
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analyzed most recently was the most fascinating. Hermes carrying the infant Dionysos‚ by the artist Praxiteles‚ was sculpted circa 350 B.C.‚ and the copy that I analyzed‚ circa second century B.C. This sculpture was from the Greek classical period and is originally from Greece. The original can be seen in the Olympia Museum in Greece‚ and the replica that I have viewed is in the Sojourner Truth Library on SUNY New Paltz campus. The sculpture of Hermes carrying the infant Dionysos was a very interesting
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