“Shouldice Hospital‚ the house that hernias built‚ is a converted country estate which gives the hospital a ‘country club’ appeal.” A quote from American Medical News Shouldice Hospital in Canada is widely known for one thing – hernia repair! In fact‚ that is the only operation it performs‚ and it performs a great many of them. Over the past two decades this small 90-bed hospital has averaged 7‚000 operations annually. Last year‚ they had a record year and performed nearly 7‚500 operations
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Practically cut in half • Atmosphere o Carpeted floors o No Bed Pans • Lower Costs • Administration of the anesthetic • Being aware of what is going on after surgery Target Group of Customers: Commonalities • Only external abdominal hernias • Recurring hernias repaired elsewhere • Roommates have similar jobs‚ backgrounds‚ or interests Service Delivery: Production Process • Thoughtfulness • Service Blueprint attached Five Dimensions of Service Quality • Reliability o Schedule o Pricing
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ôïí Dr. Earle Shouldice ï ïðïßïò êáôÜ ôçí äéÜñêåéá ôïõ 2 ðáãêüóìéï ìåôÜ áðü ìåëÝôç áíáêÜëõøå íÝá ôå÷íéêÞ ãéá íá ãéáôñåýåé hernias êáé ôáõôü÷ñïíá íá Ý÷ïõí ïé áóèåíåßò fast recovery. ¹ôáí êáëýôåñç ôå÷íéêÞ áðü üëåò ôéò Üëëåò åðåéäÞ: a) high quality(÷áìçëü ðïóïóôü åðáíåìöÜíéóçò 0.8%) b)fast recovery 4-7 days c)low cost Target market: people with external type of abdominal hernias 82%Ýêáíáí ãéá ðñþôç öïñÜ êáé ôï 18% åß÷áí îáíáêÜíåé óå Üëëï íïóïêïìåßï. 56% from Ontario ‚ 42% from US ‚ 2% from other places
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Shouldice hospital was founded by Dr Earle Shouldice after World War II in Canada. The hospital performs external hernia surgery exclusively. External hernia surgery is considered simple surgery and is easily mastered by new surgeons. The service they offer is competitively priced‚ well below the average of $3000. Patients from the US typically can cover airfare and the operation for about $1500. The service is quite popular‚ at the time of the case the backlog was 1200 patients. The Shouldice
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Outline the main differences between the experiences faced by a patient at Shouldice‚ relative to that of a patient at a typical hospital. If possible‚ use a personal anecdote to demonstrate your observations. (1 paragrpah) By seeking to get their hernias removed at Shouldice‚ patients are at utmost risk to get the sunburn. That is the most dramatic difference in my opinion. Of course‚ making friends and wanting to stay few extra days at the hospital are interesting differentiating factors. In fact
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packets. They use forecasting techniques and decision trees they determine what equipment and labor costs will be. Another example of a company that uses service to build capacity is Shouldice Hospital (Jacobs‚ Chase Pg 87) They are known for hernia repair. They are successful and utilize their facilities in a smart way to successfully have patients choose their hospital when medical treatment is needed. They have five operating rooms and a recovery room. They have 12 full time surgeons and
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following the stubborn child who refused to sit still. Dr. Shouldice used the following years to study and improve on these observations. The Shouldice Hospital was founded to use these observations to promote and capitalize on his proven method of hernia repair. In something of an assembly line method‚ Dr. Shouldice designed and developed his current factory type facility. Textual Concepts Competitive Service Strategies from pages 38-41 of the text offers strategies to further the expansion
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3/26/2013 Shouldice Hospital Limited (Abridged) Summary of case discussion Indicators of success • Profits – Revenue = 7600 * (320*4 + 650 + 300*20%) = $15 mil. – Costs = $8.5 mil for hospital + $3.5 for clinic $ $ – Profits = $3 mil • Word‐of‐mouth advertising – Afraid of advertising for fear of generating too much demand • Backlog of demand – Currently 2400‚ growing at 100 / 6 mo. • High percentage of doctors as patients • L Low recurrence – 0.8% vs. 10% at other hospitals
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surgical hospital which specializes in external abdominal wall hernia repair with holistic recovery services. The Shouldice facility located near Toronto‚ Canada‚ was founded by Dr. Earle Shouldice in 1945 and is the world’s leading center of excellence in abdominal hernia repair. Shouldice Hospital employs nearly 160 employees with an average tenure of 10 years. Shouldice Hospital‚ with an 80% referral rate‚ conducts more than 7‚000 hernia surgical repairs annually with a 99.5% lifetime success rate
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A sports hernia is a tear in the muscles of the groin. This commonly occurs in high level athletes that are involved in twisting or turning activities at full speed‚ such as soccer‚ hockey‚ lacrosse‚ baseball‚ track‚ and basketball and football players. Typically this injury occurs from hyper-extension of the abdomen with hyper-abduction of the thigh. Patients with groin pain that occurs following an athletic activity are evaluated with rest‚ analgesics and anti-inflammatory medications. If symptoms
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