Executive Summary Honda Vietnam plays an important role in Vietnamese market of motorbike‚ with a large market share of 75% (2008). It also can remain the top position by launching a new line of scooter named Air Blade in Vietnam. This report will analyze the situation of this new product including the current market‚ the marketing environment‚ the organization‚ the customer and the competitors. By gathering the information from secondary data‚ the report includes 6 main parts. The first part is
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* New traffic for budget conscious customers * More sales volume Cons * More needed space to hold product * Less product available because selling product faster * More labor required for replenishment of inventory and store front * More disgruntled employees from sheer volume of customers * High employee turnover from stress Alternative of differentiation Pros * Highlights company strengths and niches * Attract target customers * Higher revenue per transaction
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STATEMENTS 5. HORIZONTAL ANALYSIS 6. RATIO ANALYSIS 7. CONCLUSION 8. REFERANCES 3 About Honda- Company Profile‚ Strategy‚ Global Positioning. Honda Motor Company‚ Ltd. is a globally reknowned Japanese corporation well known for it’s automobiles and motorcycles. Since its beginnings in 1948‚ Honda has retained it’s trademark & cutting edge stye by constantly adding value and churning out products of impeccable quality at an affordable price‚ for customer satisfaction‚ around the world. The
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Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
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We monitored and analysed the social media networking activities and social media initiatives of the following leading two wheeler companies: Bajaj Auto Ducati Hero MotoCorp HMSIL Hero Electric Kinetic Motor Company KTM LML India Piaggio Royal Enfield Motors Suzuki Motor Corporation TVS Motor Yamaha Motor India Mahindra Two Wheelers Harley Davidson Garware Hyosung Some of these companies are market leaders‚ others are new entrants‚ and a few do not seem to have heard of
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1.0 : Introduction Honda Motor Company‚ Ltd. Founder : Soichiro Honda Year : 1959 1.1 : Company Background Honda Motor Co.‚ Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" commonly expressed as The Joy of Buying‚ The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person‚ trusting each other as equal partners
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Positioning and Differentiation Strategies Differentiation is the act of designing a set of meaningful differences to distinguish the company’s offering from competitor’s offerings (Rao‚ 2010). With Voice to Text/Text to Voice‚ Toyota designed itself above the rest. After researching the needs of its consumer‚ Toyota focused its plans on the safety and needs of today’s driver. With the human need to stay connected to our loved ones‚ friends‚ and business contacts at the touch of a button‚ Toyota
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History Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% owned subsidiary of Honda Motor Company Ltd. Japan and is the only Honda in Indian Two-wheeler industry. It started Indian operations in May‚ 2001 at IMT Manesar‚ Haryana and has acquired over 12 Million customers in its 12th year of successful operations. During FY 2012-13‚ HMSI achieved record breaking sales of 27.54 lac units. HMSI is recognized as the fastest growing 2 wheeler company in India and is currently the 2nd largest
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CONTENTS:1)INTRODUCTION2)IMPORTANCE OF SUPPLY CHAIN MANAGEMENT3)PRINCIPAL ACTIVITIES OF SUPPLY CHAIN MANAGEMENT4)PRODUCT AND ITS KEY CHARACTERISTICS5)AWARDS6)CHANGES OVER LAST 35 YEARS7)DEMAND FORCES8)CHANGES IN MARKET9)PROBLEMS10)SOLUTIONS11)WORLDWIDE DISTRIBUTION12)THE PROGRESS13)CONCLUSION14)REFERANCESPhysical distribution is simply another way of saying"The whole process of business"P.ducker‚ MacMillan‚ 1969"physical Distribution: the frontier of modern management"pg-4. The supply chain encompasses
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I’m Dreaming of a White Honda “All dreams are worth chasing‚ all you have to do is keep moving towards them.” -Viola Davis Viola Davis’ quote was arguably one of the most inspirational moments of the 2017 Super Bowl. This Honda commercial featuring many famous people including Jimmy Kimmel and Tina Fey used these famous peoples’ yearbook pictures to help you develop emotions about the advertisement. Honda was implying that if you buy a Honda then it will help you accomplish your dreams. By using
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