The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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car rental‚ etc. Do not include meals and entertainment . 4 Business expenses not included on lines 1 through 3. Do not include meals and entertainment . . . . . . . . . . . . . . 5 Meals and entertainment expenses (see instructions) . . . . . 6 Total expenses. In Column A‚ add lines 1 through 4 and enter the result. In Column B‚ enter the amount from line 5 . . . . . . Column B Meals and Entertainment 1 2 3 4 1560 5 6 1560 Note: If you were not reimbursed for any expenses
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Distribution of Income • The fifth macroeconomical goals to ensure that income distribution is equitable. Equitable means fair‚ but fairness is an elusive concept and it means different things to different people. • A more equitable distribution may help to accelerate growth and promote human and economic development in many ways: • The propensity to consume of the poor is higher than that of the rich so redistribution will increase aggregate demand especially for basic goods and services.
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Deduction under section 33AB is allowable against composite income and not against only 40% of composite income- A case of un-necessary litigation by revenue in case of Tea Companies . Computation provision: Section 33AB is a provision relating to allowing deduction from business income. It falls under Part “D” of Chapter IV of the Income-tax Act‚ 1961. This part consists of various sections from section 28-44DB. As per section 29 the income referred to in section 28 shall be computed in accordance
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“Family Income” Wage- Is the money amount receive daily for rendering service. Received by unskilled semiskilled‚ and skilled workers or blue-collar workers. A salary is the amount of money received monthly by professionals or white-collar workers. IN ADDITION TO WAGES OR SALARIES‚ SOME FAMILIES HAVE OTHER SOURCE OF INCOME THIS INCLUDE THE FOLLOWING: 1. Dividends from investments in bonds & stock. 2. Gifts from relatives & friends. 3. Inheritance. 4. Rentals from apartments
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Circular Flow of Income Model We start our study of macroeconomics Macroeconomics is a part of the subject that considers the economy as a whole. When we study macroeconomics we look at changes in economic growth; inflation; unemployment and our trade performance with other countries (i.e. the balance of payments). The scope of macroeconomics also includes an evaluation of the relative success or failure of government economic policies. by introducing the idea of the circular flow The circular
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positioning statement to effective strategy development. Full of new-found enthusiasm‚ he asks you to prepare a short paper on positioning for the next board meeting. He wants you to demonstrate the importance of positioning strategy to business success. Write that paper” Introduction STP (Segmentation‚ Targeting and Positioning) marketing is also called strategic marketing‚ involves finding correct segment in which to market your product‚ identify
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INCOME CONCEPTS The Purpose of Income Reporting Income is used… 1 As the basis of one of the principal forms of taxation. 2 In public reports as a measure of the success of a corporation’s operations. 3 As a criterion for the determination of the availability of dividends. 4 By rate-regulating authorities for investigating whether those rates are fair and reasonable. 5 As a guide to trustees charged with distributing income to a life tenant while preserving the principal for a remainder man
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disposable income. B. Total consumer spending divided by total income. C. Disposable income divided by consumption. D. The change in disposable income divided by the change in consumption. 2) Assume a consumption function is C = 500 + .80 Yd. This means A. Consumers will save 80 cents out of each additional dollar in disposable income. B. Consumers will spend $500 in addition to current income. C. Consumers will spend $500 plus 80 cents out of each dollar of disposable income D. he marginal
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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