Chapter 2 Questions 2-1. I agree with this statement. I would also like to add that cost behavior is also identifying the key resources that are performed‚ resources used in performing these activities‚ costs of the resources‚ and what the cost is driven from. 2-2. Two rules of thumb when analyzing cost behavior are to manage what the company manufactures‚ sells‚ and to give advice as to where costs can be reduced. 2-3. Three examples of a variable cost are a 12% increase in the production of
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marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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factors: Availability of substitutes: the greater the number of substitute products‚ the greater the elasticity. Degree of necessity or luxury: luxury products tend to have greater elasticity than necessities. Some products that initially have a low degree of necessity are habit forming and can become "necessities" to some consumers. Proportion of income required by the item: products requiring a larger portion of the consumer’s income tend to have greater elasticity. • Time period considered: elasticity
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Choose a consumer product or service that is on the market today‚ but is declining in appeal to consumers. This product should be marked for “obsolesces”. Discuss this product or service in terms of its current target demographics using U.S. Census Data. The product I choose to discuss is desktop computers‚ also known as personal computers. A desktop computer is intended for regular individual use at a single location. Desktop computers have been around since 1977. “Derived from the development
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1. On the Basics: a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company‚ identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response. A: Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering
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Does Sex Sell? Whether they are on TV‚ radio‚ or in a magazine‚ there is no way that you can escape advertisements. They all have their target audience who they have specifically designed the ad for. This is a multi billion dollar industry and advertisers study many ways that they can attract people’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. Evan Williams‚ a company who sells whiskey‚ released a print ad of a young woman dressed
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Systems - Global Product Company concept The Global Product Company concept means ”to concentrate manufacturing – and ultimately other activities – wherever in the world it could be carried out to GE’s exacting standards most cost-effectively”. That means that the production is moving to countries where people are mostly underutilized (the example given in the case study tells about engineers from Eastern Europe‚ who cost only $1‚5/h). There are two major reasons why a company would do that:
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stand is $1‚200 and the variable cost per cup of coffee served is $0.22. Requirement 1: Fill in the following table with your estimates of total costs and cost per cup of coffee at the indicated levels of activity for a coffee stand. (Round average cost per cup of coffee to 3 decimal places. Omit the "$" sign in your response.) 2‚000 Fixed cost Variable cost Total cost Average cost per cup of coffee served $ $ $ 0.60 0.22 0.82 0.792 Correct response Exercise 5-1 Fixed and Variable Cost Behavior
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07 Individual Income Tax Computation and Tax Credits True / False Questions 1. Both the width (or range) of the tax brackets (the amount of income taxed at a particular rate) in the tax rate schedules and the range of the tax rates in the tax rate schedules (the difference between the lowest tax rate and the highest tax rate) vary by filing status. True False 2. The tax rate schedules are set up to tax lower levels of income at higher tax rates than higher levels of income. True False
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IiItlEI Harvard Business School 9-289-049 Rev. August 5.1994 Avon Products‚ Inc. On June 1‚ 1988‚ Hicks B. Waldron‚ chairman and chief executive officer of Avon Products‚ Inc.‚ was reviewing a package of proposals that he and his financial advisors were to present to the Avon board of directors for final approval the following day. These proposals included (1) a public announcement that Avon would explore plans to divest two of its businesses‚ probably at a considerable book loss; (2) a reduction
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