Case Study: MGM Resorts International 27 February 2013 Table of Contents Key Dates and General History 3-5 Environmental Analysis 5-7 Porter Analysis 7-9 Marketing Strategy 9-12 Competitor Analysis (SWOT) 12-18 Company Analysis (SWOT) 18-20 Financial Analysis 21-22 Future Trends 22-23 Recommendations 23-25 Conclusion
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Web-based Hotel and Resort Reservation System with Virtual Tour A Thesis Submitted to the College of Computer Studies AMA Computer College Santiago Campus Santiago City In Partial Fulfillment of the Academic Requirements for the Degree Bachelor of Science in Information Technology Krista Angelica Miguel Maricris Natalia Suguitan John Angelo Tania October 2012 CHAPTER I PROBLEM AND ITS BACKGROUND This chapter explains the statement of the problem‚ hypothesis‚ significance of the study‚ scope and
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Asia at the forefront of Sports‚ Entertainment and Lifestyle Industry The Asian economic growth story that started in the 1980’s has seen exponential growth. Japan surprised the world with its economic might and ever since has occupied the second position in terms of GDP and economic standing. This was followed by growth stories of Korea‚ Hong Kong‚ Taiwan‚ Thailand‚ India and the latest and mightiest addition – China. Although the current financial crisis has negatively impacted the world‚ China
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World Wrestling Entertainment‚ Inc. Executive Summary With over twenty years of experience in the sports entertainment business and the mergers of some of the leading companies in the wrestling industry‚ Vince McMahon organized the World Wrestling Entertainment Inc.‚ in the late 1970s. The organization consist of an integrated media and entertainment company engaged in the development‚ production and marketing of television and pay-per-view programming‚ live events and the licensing and sale of
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Disneyland was the first Disney theme park. It opened in Anaheim‚ California‚ in 1955. Disneyland was created by cartoonist Walt Disney. He invented Mickey Mouse‚ Donald Duck‚ Goofy‚ and many other cartoon characters. Walt Disney died in 1966. The company he founded runs the theme parks. Walt Disney wanted rides at Disneyland to be like stepping into a fantasy world. You can ride around and around in a giant teacup at the Mad Tea Party. It’s borrowed from the Mad Hatter’s party in Alice in Wonderland
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Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard label in 1994‚ the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed‚ highly enjoyable entertainment experiences‚ Blizzard has maintained an unparalleled reputation for quality since its inception. Blizzard’s track record of back-to-back number one selling games spans more than a decade‚ and with blockbuster
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Question 1: Choose one or more definitions from the theory discussed in class to describe CRM as implemented by Harrah´s Entertainment Inc. I believe that the combination of Kotler´s and Zigmund‚McLeod‚ Gilbert definition of CRM perfectly describes the situation of Harrah´s Entertainment Inc. Kotler refers to CRM as: “the process of managing detailed information about individual customers and carefully managing all customer touch points to maximize customer loyalty”. Zigmund‚ McLeod‚Gilbert definition
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RECOMMENDATIONS & FINDINGS G. CONCLUSION I. INTRODUCTION Eastern Visayas has 84 public and private resorts combined‚ among these resorts only 10 are classified as tertiary resorts. The truth of the matter is that some of them had been neglected due to lack of facilities and manpower in those primary and secondary resorts. Through these factors‚ the proposal of establishing a resort in the area would create a great impact not just to drain people to Catbalogan but as an integral part to
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GLOBALISATION OF ENTERTAINMENT INDUSTRY IN INDIA INTRODUCTION TO GLOBALISATION(HSS F317) Submitted By: Submitted To: * Sankalp Bhatia Mr. T. Chakraborty * Tanish Anand Department of Humanities and Languages * Manas Lohani * Akshit Sandooja * Keshav Khanna ACKNOWLEDGEMENTS A comprehensive report always requires the goodwill‚ encouragement‚ guidance and support of many people. We would like to
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Mandalay Resort Group is one of the leading hotel-casino companies in the United States‚ and is the largest such company in the Las Vegas market in terms of square footage of casino space and number of hotel rooms. Known as Circus Circus Enterprises‚ Inc. until June 1999‚ Mandalay Resort operates ten hotel-casinos in Nevada‚ including four elaborate properties on the Las Vegas Strip: Mandalay Bay‚ Luxor‚ Excalibur‚ and Circus Circus. It is also a partner with Mirage Resorts‚ Incorporated in a joint
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