Dublin Institute of Technology MSc COMPUTING SCIENCE (Information Technology for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market share
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Boston Consulting Group Matrix (BCG Matrix) Basic of BCG Bigger the Market share of a product has or faster the Market growth of a product is better for a company Market Growth Rate ? Low High High Market Share Low The BCG model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth
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BCG Matrix Analysis on General Mills Canada General Mills is a company that has many brands in the food industry‚ however‚ they are more famously known for their individual brands. Their primary brands include Cheerios‚ Nature Valley‚ Pillsbury‚ Green Giant‚ Old El Paso‚ Hamburger Helper‚ Betty Crocker and Yoplait (General Mills Canada). When these brands are organized into different categories‚ General Mills’ product mix is the result. Taken right from General Mills Canada website and how they organize
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other rivals like Campa cola‚ Double Seven and Dukes‚ but there were many small regional players who had their own market. It even withstood liquor giant United Breweries Group (It was one of the major advertisers throughout the 1980s. In the mid-80’s it had a brief threat from a newcomer Double Cola which suddenly disappeared within a few years. makers of Kingfisher Beer) McDowell’s Crush‚ which was another Cola drink‚ and Double Cola. In 1990‚ when the Indian government opened the market to multinationals
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B OSTON C ONSULTING G ROUP (BCG) G ROWTH -S HARE M ATRIX MS-Excel & MS-Word Templates User Guide In the early 1970’s the Boston Consulting Group (BCG) developed a model for managing a portfolio of different strategic business units (SBUs) or major product lines. The BCG Growth-Share Matrix is a four-cell (2 by 2) matrix used to perform business portfolio analysis as a step in the strategic planning process. . www.business-tools-templates.com 11/1/2009 © Copyright Business Tools & Templates
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The ultimate fast follower Samsung is better than anybody else at learning from its competitors. "A market reader is sort of the classic fast follower‚" explains Barry Jaruzelski‚ senior partner at Booz&Co and the co-author of the Global Innovation 1000. "It doesn’t mean they ignore their customers‚ but they’re very attuned to what competitors are doing and what other people are bringing to market first and observing what seems to be gaining traction‚ then very rapidly coming up with their own
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BCG matrix The Boston Consulting Group matrix allows a multinational company to manage its portfolio by studying the relative market share and the industry growth rate of each division relative to all other divisions in the organization. It consists of 4 basic elements: 1. Question Marks(?)- falls in Quadrant I that has a low relative market share position but compete in a high-growth industry. 2. Stars- falls in Quadrant II that has a high relative market share and even has a high-growth industry
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Milton S. Hershey‚ the founder of the giant chocolate manufacturing firm bearing his name‚ tried a number of different ventures before eventually succeeding in the chocolate business. In his early years‚ Milton enjoyed his apprenticeship as a candy maker for Joseph H. Royer‚ a confectioner. At the age of 19‚ Hershey decided to go into the candy business for himself. His venture in Philadelphia failed‚ as did efforts with his father. Back in Lancaster‚ Hershey began manufacturing caramels. The
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Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool‚ called the BCG matrix
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BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
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