ASSIGNMENT ON PESTLE TOOL [pic] BY SACHIN BABAN SHINDE COURSE- MBA (Hospitality Management) STUDENT DATA NUMBER-713520 Tutor – Don Burton ➢ What is the PESTLE tool? PESTLE stands for Political Economic‚ Social‚ Technological‚ Legal and Environmental factors. PESTLE is to find out the businesses current position of any organisation in their external environment. PESTLE can be used as a basis for further planning and strategic management. Kotler (1998) “claims that PEST
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PESTLE A PESTLE analysis is a framework used to evaluate an organisations external macro-environment. 1When used‚ a business will analyse the multiple factors that are out of their control. By doing this a business can be aware and prepared for future changes. Political factors take into account the political situation of a country. Regulations put in place by governments will determine how a business has to operate‚ so a business will have to consider trade and labour laws‚ tax policies‚ environmental
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PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
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I. INTRODUCTION Think of Hershey Food Corporation and chocolate comes immediately to mind. Hershey is the leading manufacturer of chocolate in North America but that is not all what Hershey is all about. Considering the humble beginnings of its founder‚ Milton Hershey‚ Hershey Food Corporation’s success is as sweet as the chocolates it produces and as lovely as the candies it offers its customers. But before gaining its sweet success‚ it had undergone business dilemma
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INTRODUCTION (Shirley Daniels) says that the management of customer value is an advanced version of the measurement of customer satisfaction (2000). However‚ Godiva takes some simple steps to create customer value. PERCEIVED BENEFITS Product Benefits (Day 1990; Peter & Olson 1990) “From the consumer’s point of view‚ the products are seen as a range of benefits‚ not traits. However‚ Godiva have managed to gain great success by refreshing it’s brand and introducing new range every now and
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The Hershey Company (NYSE: HSY)‚ known until April 2005 as the Hershey Foods Corporation and commonly called Hershey’s‚ is the largest chocolate manufacturer in North America. Its headquarters are in Hershey‚ Pennsylvania‚ which is also home to Hershey’s Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company‚ a subsidiary of his Lancaster Caramel Company. Hershey’s products are sold in about sixty countries worldwide. Hershey is one of the oldest chocolate
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http://www.bls.gov/news.release/atus.nr0.htm Cable Nation Cable Nation. (2012). Cable Network Profiles: ESPN. Retrieved from http://www. thecab.tv /php/ network profiles/ 12profileData/2012pdf/12ESPN.pdf Carter‚ B Harris Interactive. (2011). America ’s Sport- A Majority of Americans Watch NFL Football. Retrieved from http://www.harrisinteractive.com/NewsRoom/HarrisPolls/ tabid/447/mid/1508/articleId/880/ctl/ReadCustom Default/Default.aspx Kondolojy‚ A Lulofs‚ N. (2013). The Top 25 U.S. Consumer
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From: Yongbo Yang Subject: Company Tour of the Hershey Company The Hershey Company is known as the Hershey Foods Corporation until 2005. It’s headquarter is in Hershey‚ Pennsylvania. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company‚ which is over an hundred years old!. It is now the largest chocolate manufacturer in North America. Hershey’s corporate statement today is to "Bringing sweet moments of Hershey happiness to the world every day." It aims to investigate
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1. Iran PESTLE Analysis 1.1. Political Iran’s government structure is a combination of democracy and modern Islamic theocracy. The head of state is the Supreme Leader‚ who makes all the major decisions on foreign policy and has control over the armed forces. The Supreme Leader is elected by the Assembly of Experts‚ which consists of 86 clerics. The clerics are chosen by the Guardian Council‚ which consists of six jurists and six theologians elected by the Supreme Leader. The Guardian Council is
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PESTLE analysis is a process to help understand the overall market environment such as market risks‚ market growth or decline for a particular industry‚ business‚ product‚ or project. It is often a key part of strategic‚ marketing‚ and business planning. The political factors refer to the degree of intervention of government in the economy. For an example‚ if the government taxes increase‚ it will cause the selling price of Nestle increase‚ and therefore the number of customers and the sales of
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